signs it's time to go mobileDoes it seem like every person you know, right down to your 12-year-old neighbor, owns an iPhone, Android, or other mobile device? There’s a reason for that. At least one fifth of Americans access the mobile web each day, and the number continues to climb exponentially by the year. There will come a time in the very near future when every phone on the market will be crawling the web, and it is therefore recommended that all businesses go mobile eventually. However, here are three signs you should make your business’s website mobile-friendly as soon as possible, if you haven’t already:

You are an eCommerce Site

The majority of mobile users say they have used their phone for shopping, and a full 50% of mobile searches lead to purchases. It is estimated that by 2013 more people will use mobile phones than PCs to get online. What does this mean for your business? It means you have a large, and important, user base to cater to. The longer you ignore the growing trend, the longer you’re ignoring the possibility of maximizing your sales. If you’re an eCommerce site, every point of the sales pipeline, from your product catalog to the check-out, must be user-friendly on a mobile device. If your website is not adaptable to a user interface, you can and will lose customers at any point of the sales process—and most likely, they won’t return.

The number one time to go mobile is as soon as you have the resources to do so. You’ll be hard-pressed to talk to a web developer or business expert who doesn’t recommend going mobile as soon as you can.

You Don’t Cater to a Local Audience

If you’re a local coffee shop, it might not be imperative for you to go mobile right away (although there are some compelling reasons to do so; a lot of local search happens on mobile phones). If your website is not confined to a local area, however, it is imperative that you go mobile as soon as possible. National customers are highly likely to find your site via a mobile device. This is true not just of eCommerce sites but also of news outlets, blogs, and other types of businesses and services. The local coffee shop can aim for local foot traffic. Not so for your national website.

You Have the Resources for Mobile Development

There are major design differences between regular websites and mobile websites, which means you’ll need to have a developer customize your website to a mobile phone’s size constraints (your customers will not want to scroll to find the information they’re looking for).  This will require time and, yes, money. However, it cannot be stressed enough: the number one time to go mobile is as soon as you have the resources to do so. You’ll be hard-pressed to talk to a web developer or business expert who doesn’t recommend going mobile as soon as you can. So when you find yourself with the resources, contact us about a way to work mobile development into your strategy. The return on investment will be more than worth it.

 

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