Wish List Software on B2B eCommerce Frameworks

Enterprise eCommerce has many features for bringing customers back time after time, and one of those is a wish list. Wish lists apps are very powerful to enable the user to move a product forward in the process without actually purchasing it. This can be very helpful whether it's an individual purchaser or a company making a purchase. It can help your customers make a mental commitment that they're going to finalize a purchase on wish list items at some point.  

The wish list itself can also be very powerful because it can let the customer’s teams interact with the process of making a purchase. Being able to share wish list items with a group of other people in a business can be very helpful. There may be a specific occasion that the items are related to that an end-user wants to share with other people on their team. Maybe there's an event where there are gifts that are going to be given, and the wish list works as the pre-selected list of gifts. Wish lists can be very important to help the purchaser organize and allow multiple people from their business to interact and build up items that they need to purchase. Software-protected security settings can be set so that someone with a link to the wish list can be shareable, then anyone who has the wish list can add items to the wish list. 

Wish Lists as a Search Tool

Wish list software can make lists act very differently from traditional wish lists. Clarity can turn a wish list into a very intelligent search tool that's automated. For instance, imagine a truck company that's selling commercial trucks. A customer can put in a request saying, “When there's a truck of this kind, and it has these capabilities, and it's within this particular geographical range, let me know about it.” It becomes a sort of truck scout or truck finder, and the potential buyer will only be told about it if it meets certain criteria. Instead of it being a traditional wish list that tracks something the seller has, it becomes a finder for something the seller doesn’t have. 

Simple Yet Powerful Wish Lists

Typically the wish list itself is tucked away into the user's dashboard, as well as subtly indicated as an action item. This will be tied to the shopping cart so that the user can add something to their wish list or move it from their cart to their wish list with a click. The option to add from the wish list to the cart should always happen before checkout. Once the customer reaches checkout, research shows that nothing should distract them from moving forward with the purchase. 

It’s also very important as well to be able to create an unlimited number of wish lists and organize them with whatever information the customer chooses. Titles, descriptions, tags, and categories are all important fields on a B2B eCommerce platform that customers may use to keep track of their many wish lists. 

Privacy settings can be an important aspect of wish lists that your customers are looking for. The wish list app can have many security options, including: 

• The list is public 
• The list is only public within the organization (multiple users from the same company on your site) 
• The list is private to everyone but the person who created it 
• The list is viewable only by someone who has a password 
• The list is viewable only by someone who has a link 
• The list can be either editable or view-only 

This can be very helpful to help customers with key purchases that have must be approved by multiple people or departments within their organization. For instance, a company might have a new store opening, and the customer needs to fill the store with particular inventory. Having multiple wish lists and users allows this group of team members to build out a standard store purchase of inventory. In such a case, it may be helpful to have a wish list template and the ability to clone that wish list. 

Wish lists can be set up however you — or your client — chooses. Sometimes the wish list can be configured into a shopping list, which differs slightly from a typical wish list. 

In most eCommerce business interactions, an item is removed from the wish list as soon as it is purchased. In contrast, shopping lists are a more permanent list than a wish list. Shopping lists can offer clients a place to put items that they need to purchase repeatedly, whether that’s every two weeks or every two years. These items may be perishable, or they could be consumables. The list might also be used sporadically, such as by a franchisee who needs to order a specific list of items whenever they open a new restaurant. Of course, items should be able to move between wish lists and shopping lists, and they should all feed into the shopping cart.

Here's another common problem that can occur with wish lists and shopping lists: a product is no longer available, or the wish list item a customer wanted is retired and replaced with a new model. It’s very important that the customer doesn’t get to the wish list and feel like they don’t have any options. A customer should be offered a similar product or have the option to immediately chat/talk to someone who can help them find a replacement. 

Clarity Can Make Your Wish List Powerful 

Clarity can offer you wish list software that provides power sales tools, at the same time making a customer feel like they are taken care of on your site. Our wish list apps will make it easy for your customers to move their items around to the exact location they need, and keep those items in their minds for when they’re ready to purchase. 

Are you ready to make the most of your wish lists? We have many demos to show you that offer a myriad of options you’ll have when you work with Clarity.