Customizable Medical Devices For Individual Patients Austin, TX — April 24, 2018 — Clarity Ventures announced today that it has launched a new medical website for its client and partner SourceMark. SourceMark is a medical manufacturing company that provides highly precise surgical instruments and medical products, including anesthesia and airway management devices. “They had grown to the point where they were looking for a partner that could help them establish an online presence that made it easy for customers to find the many variants of their products,” said Ron Halversen, VP Sales and Marketing at Clarity. “Many of their products are so unique because of their configurability that changes depending on the needs of the hospital or medical facility, even configurable to an individual patient. Clarity was able to create UI/UX for their eCommerce catalog that presented information in a way that was visually compelling, easy to navigate, and intuitive. Of course, keeping everything HIPAA compliant was a priority for both companies.” A standard approach for the team was to show the variance in a grid system and allow the user to select one, or multiple, variations to add to their quote request. This can be done by either the customer or a SourceMark employee who is helping a customer customize the product they need. SourceMark also hired Clarity with an eye on their future needs. “One of the important things for SourceMark is their planned growth,” said Chris Reddick, President and CEO of Clarity. “The work we’ve completed on their site can be leveraged for future progression as they add more features and products. These will all retain the HIPAA level security that their site currently employs.” Clarity was proud to offer SourceMark white-glove service for the medical supplier’s IT team. Whenever SourceMark has gotten very busy, members of the Clarity team have executed updates and changes at the request of the SourceMark team. Both companies look forward to their continued partnership in the coming years. To learn more about the services and products Clarity Ventures provides, click the button below. About Clarity Clarity Ventures has been serving clients ranging from start-ups to Fortune 500 companies for more than 15 years. Services include integration, eCommerce, web portals, web design and development, and more. Clarity continues to see impressive growth year after year and is on track to become the next "Who's Who" in eCommerce software integration. While remaining lean and mean, Clarity is about to experience another round of growth that will bring on board some of the brightest minds available in the marketplace. About SourceMark Founded in 2002 and headquartered in Nashville, Tennessee, SourceMark is a medical product innovation, manufacturing, and distribution company providing affordable solutions for hospitals, health systems, pharmacies, ambulatory surgery centers, clinical laboratories, and physician offices. Its clinically reviewed medical and surgical products are uniquely designed to improve patient care and clinician engagement through their ease-of-use utilization efficiencies at an affordable price-point.