There were many benefits from the new site. One was that their users could now easily find and see what products matched a number of custom attributes (i.e. chemical resistant, up to 500 degrees, tensile strength X and FDA approved) within a few seconds using the new product selection wizard. The custom-colored product icons in the catalog show what forms each product comes in (rod, tube, film, sheet, profile, custom, etc.), and when choosing each form, the order wizard changes to ask just the appropriate questions required to complete the order. Clarity helped to configure and fill out all the product SEO meta data, and Clarity eCommerce automatically created both the product and category sitemap XML files to be registered with Google Webmaster Tools. Because of the many ways and industry they service, Clarity helped design a multi-path navigation so that users could search by letter, name, industry and more to ensure customers could easily find, then order their custom parts. It has been so successful, that their traffic is way up, bounce rate way down and online orders are streaming directly into their ERP. Finally, Boedeker spends a ton of money on taking expensive photos of their products and didn't want their competitors to steal and use their images. Clarity disabled the ability to right-click on all images, then built an engine that places the Boedeker watermark over any product image displayed on the site. Anyone crawling or trying to steal photos with end up with copyrighted, watermarked images.