It’s no secret that social media integration is an integral part of the success of B2C companies. After all, nurturing customer relationships and showing off a brand are integral ways to get customers to buy a product. However, it’s a common misconception that B2B companies, given their niche audiences or comparatively “boring” products, don’t need social media. This misconception is wrong. Read on for an overview of how your B2B ecommerce website can leverage social media to increase your success. Why B2B Companies Need Social Media B2B companies and B2C companies are similar in that they have a number of “influencers” who contribute to a sale. This is the crux of what social media can get you: a direct connection to those influencers. If you can get an influencer in your industry to back your product, then they can become an extension of your sales team. You can use social media to create a dialogue with these influencers, or you can choose to use it to target customers directly. No matter which route you choose to go, it’s the easiest means today of establishing your brand as knowledgeable, friendly, and personal - qualities both B2C and B2B customers want to see. How to Increase B2B Sales Using Social Media It is highly important that your prospective clients see you as a “thought leader” in your industry. One of the differences between a B2B social media strategy versus a B2C strategy is the reputation the brand is seeking. In general - with plenty of exceptions - B2B brands should seek to look informed/knowledgeable, whereas B2C brands should seek to look entertaining/friendly. Begin to share your knowledge by using social media to promote whitepapers, instructional videos, blog posts, or articles. You can even share PowerPoint presentations using Slideshare. It is highly important that your prospective clients see you as a “thought leader” in your industry. Social Media integration for B2B Companies in Austin, TX If you’re unsure about which social media platforms to use, what your voice should sound like, or what and how often you should post, contact Clarity. Our experienced social media and marketing consulting team can help bring your business to these important platforms and help you measure your social media campaigns. Don’t let this important sales tool slip through the cracks. Find out more about Clarity VenturesSee our Enterprise Web portfolio