Clarity Ventures offers many cutting edge features, including advanced site search and auto-complete searching. When your business and your eCommerce site grow, your technology has to be at a level of sophistication commensurate with that growth. Having eCommerce advanced site search and auto-complete features built into your site will become necessary to ensure that your customers are having a good experience navigating your site and to ensure that they can find all of the products that you have available for them.
Clarity eCommerce has helped many companies shape their online strategies for more sales and profits. See some of the B2B eCommerce success stories here.
There are also uses for eCommerce advanced site search and auto-complete that go beyond the obvious.
Predicting the Customer in eComm Applications
Sometimes, customers aren't sure exactly what they want but know an alternate description for it. For example, if they need a particular part for a repair, they may know that they need washers, but not what type. An auto-complete feature can be set up so that, upon typing the initial work in the search field, they are instantly presented with a selection of options that start with that word. In these instances, auto-complete functions almost as an alternate form of site navigation that is very useful for the customer.
Suggestions for B2B eCommerce Upselling
eCommerce advanced site search and auto-complete sometimes acts as an enticement, as well. Because you are putting the names of some of your products in front of the customer, there's always the chance that you're going to encourage an impulse buy by doing so. This means that you have a better chance of reaching out to that customer with an offer they might not be looking for when they first visit the site, but that they'll find very tempting when they see it presented to them.
Technology on ASP.Net and .Net Platforms
eCommerce advanced site search and auto-complete represents a big jump in technological capabilities for many businesses.
eCommerce advanced site search and auto-complete represents a big jump in technological capabilities for many businesses. Because it provides a very simplified experience on the website, it also offers the customers something very useful. With this technology installed, it's easier for customers to find their way around the site and to ensure that they get to the items that they want and, possibly, items they don't even know they want.
This technology can be added by developers and can bring a lot to your site. Aside from the indirect advertising potential, it just makes your site a lot easier to use for everyone involved. If you're interested in adding this to your site, developers can take care of it for you and, particularly if your site has gotten very large, it's a marked improvement over a site without this feature.
If you'd like to speak with one of our helpful representatives to discuss online commerce options please visit our Contact page.
Find out more about Clarity VenturesSee our Enterprise eCcommerce Portfolio