eCommerce Integration Issues and How to Steer Clear of Them
Tips for avoiding common eCommerce integration complications
Integrating your eCommerce solution with your business software is supposed to help your business increase efficiency, provide customers and employees with the most up to date and accurate information, and help your business and its employees better serve and assist your customers. But sometimes gaining all of those benefits can come at a cost. Your eCommerce site can be bogged down by slow load times and hindered by software incompatibility issues if those problems aren’t dealt with when integrating your eCommerce and business solutions. Follow our tips below to help avoid common pitfalls and problems associated with eCommerce integration.
Ensure a Complete and Seamless Integration
Some major integration issues that happen often are incomplete data transfers and having differing data in your business systems and your eCommerce site. To avoid these issues, make sure that your integration is complete, void of any holes where data may not be transferred correctly, and connected to all of the right data points. Automate data transfers so that they happen often enough that your information is kept current and you aren’t presenting old or incorrect information to your customers or employees.
Guarantee Quick Load Times
Another common problem that can happen when integrating eCommerce with your business software is increased load times. Business buyers count on being able to do their jobs as quickly as possible, and consumers have been conditioned to expect fast load times. If your web pages take too long to load because it is fetching the data from your software, they will quickly abandon your site and search for one that is more instantaneous. To avoid slow loading web pages, make sure only the necessary information is being transferred, and send the information in small packets of data at a time. Both of these steps, plus a tight integration will help you avoid long load times.
Create a Custom Integration
An incomplete and incorrect integration can also occur if your business software and eCommerce are not compatible and able to communicate with each other. A custom integration is the solution to dealing with incompatibility issues. A custom integration will usually use a middleware platform, such as Clarity Connect, to successfully transfer data between two systems that otherwise would have been unable to communicate with each other. A system with persistent queuing will ensure that data is successfully received on the other end before it ceases sending the data. The custom integration also lets you select and specify exactly what data you want to be transferred between systems and how often you want it to happen.
Clarity Can Help
For nearly a decade, Clarity Ventures has been performing eCommerce integrations for B2B and B2C companies. Our team of experts has tied numerous types and brands of business software to clients’ eCommerce platforms to help them operate more efficiently. Our experts ensure that integrations are complete, seamless, and done the right way. To find out more about integrating your eCommerce with your ERP, CRM, or other business solutions, or to speak with a developer about an eCommerce integration, call or click to contact us today!