Evaluating Your B2B eCommerce Website, B2B eCommerce Website Best Practices, B2B eCommerce Website Development Considerations - Clarity Ventures


 

b2b website development overviewAs a B2B eCommerce operator, you understand the special challenges that you face as compared to your B2C counterparts. Whether you’re a manufacturer or a wholesaler, communicating to other businesses – retailers, for example – is vastly different from communicating directly to consumers. How does your website factor into this? Read our five-part series on B2B eCommerce website development for an overview.

Development Considerations for B2B eCommerce Websites

As you evaluate your B2B eCommerce website, note that there are several specialized development considerations for B2B websites. To start, you’re going to need strong B2B gateway software, sometimes called an integration broker. You’ll also need to consider your network connectivity, opting for AS2 or FTP. Whatever connectivity you choose, make sure that your network protocol is secure, so that you can safely communicate with and transfer information to your business partners.

B2B eCommerce Website Best Practices

Before you get started, find B2B eCommerce websites that you find compelling, and compare yours. This will help you set a baseline for what you want out of your website.

Best practices for business to business eCommerce websites are more similar to B2C websites than you might think. Before you get started, find B2B eCommerce websites that you find compelling, and compare yours. This will help you set a baseline for what you want out of your website. Best practices for B2B eCommerce websites include: bold colors and a simple design; logical navigation; pictures of parts, equipment, or goods; a separate top section; and generally, a central layout of 960 pixels in width. If you perform a B2B service in the realm of software development, note that the standards for your website design may be even more rigorous.

B2B eCommerce Website Development in Austin, TX

Clarity understands B2B websites. Our past B2B clients have approached us seeking everything from a highly specialized integration to an overall branding redesign. No matter the scope of your business, one of our consultants can help you determine how to maximize your profits. Speak to a Clarity representative today to learn more.