Content is at the core of all modern business operations. On any given day, departments within a company juggle website development, blogs, social media posts, email marketing, press releases and inventory changes. Since no one person can adequately handle this abundance of content, a reliable content management system (CMS) with the ability to share content between users is an invaluable tool for handling daily operations.
A CMS with shared content capabilities allows the administrator of the system to set specific permission levels for each department. This ensures that all users have the tools necessary to create content relevant to their jobs without gaining access to higher levels within the system. Dividing content management up between users prevents any one department from getting stuck with handling the bulk of the work.
To balance the load of content management and creation, a CMS should handle:
- Website design and page creation
- In-house operations including shipping and inventory
- Blog posts and articles
- Social media updates
- Content collaboration
Small businesses can use these tools to delegate tasks to individual employees while large corporations are able to break down larger projects and allocate different segments to relevant departments. As a business grows, content assignments can be changed as necessary and more users brought on board without having to implement a new system to handle the influx of data.
Benefits of Shared Content
The bigger a company is, the more chances there are for content management to become segmented. Centralizing content management improves communication between departments to streamline operations and increase the efficiency of business operations. These systems are easy to manage and require minimal training to bring everyone in the company up to speed. With the ability to access all data from one platform, administrators can supervise all aspects of content creation to ensure that the focus stays on the main objectives of the business.
Today’s CMS solutions are easy to use, so everyone within a company can create, modify and publish relevant content without any special technical skills. The ability to set up multiple permission levels allows each user to do what needs to be done without interfering with each other’s work or creating problems within the structure of the system. Setting permissions also gives those at the administrative level the freedom to handle big jobs such as scripting changes, software upgrades and backups without being bogged down by smaller tasks.
Collaboration tools make it possible for multiple departments within a business to focus on a single project when necessary. This can be invaluable for handling new product launches or special promotions that require cooperation. Users can work on the same content or create different content types that go together to develop a cohesive campaign that supports brand recognition and cements brand identity.
CMS platforms should also offer integration with social media to distribute sharable content to a target audience. Managing posts from one central location makes it easier to create and deploy social media campaigns and manage customer interactions across a variety of platforms. This results in improved service that strengthens customer relationships. Having complete customer information including order history available with just a few clicks makes it even easier to provide a positive experience.
Clarity Can Help
Great content is one of the many ways technology can drive sales on your eCommerce site. The Clarity eCommerce platform offers a customized solution that, paired with a powerful CMS, powers a great digital experience for your users. With built in SEO, custom reporting and marketing tools, it's the perfect eCommerce platform for enterprise businesses that know the value of content. Contact Clarity today for a free quote to see how we can help put your content to work for you.