Both marketing platforms allow users to create landing pages, forms, and surveys within the Microsoft Dynamics CRM Online Store Integration. They also provide landing page templates and web form templates. HTML knowledge is also not required for either of these, for each have drag and drop capabilities. Both are tied here.
E-Mail Marketing and Nurture Marketing
Marketo provides drip marketing, email templates, image validation, scheduled emails, and a WYSIWYG (what you see is what you get) editor for email template design. Marketo's nurture campaigns incorporate free form flowchart-like canvases to adaptive to customer journeys.
Click Dimensions, unfortunately, lacks all of the above features, which Marketo provides. In addition, Click Dimensions's nurture marketing capabilities support conditional logic and branching scenarios, however, branches only supports yes or no conditions; this is not nearly as dynamic as Marketo's. It does have blacklist monitoring and certified email IP features, which Marketo does not have. Marketo definitely has an upper hand in this area.
The cost of Click Dimensions ranges from $225-$1250 per month.
The cost for Marketo is much higher, ranging from $900-$5000 per month. Marketo also charges an annual fee for the size of your contact database, which at the time of writing this, was another $20,000 for our database of 42k names.
Dynamics CRM Integration
Both are can be easily integrated into a Dynamics CRM eCommerce Platform. To learn more about our experience with Microsoft Dynamics, click here.
Based on the factors considered, Click Dimensions has proven to be the better choice to go with, especially for smaller to mid-size companies. Despite it lacking some key features, Click Dimensions not only is able to match much of the essentials, but also provide capabilities that Marketo does not have. Regarding the price range, Marketo does not have enough to justify the huge price difference. If you're a larger corporation, and really need all the bells and whistles and price isn't the deciding factor, you're probably going to want to look at Marketo and Eloqua as the two options to choose from. BTW - if you need any of those platforms integrated into your web eCommerce store, marketplace or online portal, give Clarity a call and we'd be happy to help.
If you have any questions and would like to learn more about Click Dimensions or Marketo, request a free consultation today.