Customized Customer Portal, CRM and Customer Portals, eCommerce Solutions Austin - Clarity Ventures
If you’re an eCommerce business operator, you understand how important your customer portal is. A customer portal is your mainline to your customers, allowing you to address their questions, problems and concerns around the clock. You can have an even more successful eCommerce business by building a customized customer portal, which will allow you to address the unique needs of your very specific customer base.
The Benefits of a Customized Customer Portal
The benefits of a customized customer portal are numerous. First and foremost, different customer bases will need different things out of a customer portal, and customizing your customer portal to address these needs will improve satisfaction and loyalty. If you provide customized employee access to certain information or tools, you can also improve your employee productivity and their response rate to customer needs. You can also customize calendars, foster collaboration among employees, and more.
Customer Portal and CRM or ERP Integration
Customer portals are most effective when they are integrated with CRM or ERP systems like Netsuite or Dynamics GP. A customer portal’s front-facing functionality is greatly enhanced when it is paired with a strong back-end system. Customer portal-CRM integration will help you track customer tickets and messages, assign team members to specific customer tasks, and more.
A customer portal’s front-facing functionality is greatly enhanced when it is paired with a strong back-end system.
An Example of Customer Portal Customization
An example of a customer portal that Clarity has customized is our work with Zebra Imaging. Zebra Imaging needed a specialized, self-service customer portal where customers could upload large images and view matching products within the system. Clarity accomplished this as well as performed front-end branding and back-end accounting integration. The results were a smoother, more successful website with dramatically improved online ordering.
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