In today’s social online climate, great marketing means not just making your customer want to buy your product; it also means engaging them in your company’s activities and causing them to tell their friends about you. This means not just marketing your product but also your brand’s personality, your company atmosphere, and more. Below are a few strategies to drive customer engagement.
Email Marketing Strategy
A newsletter campaign can be a great way to interact with your customers and keep them updated on news, promotions, or events. To run a successful newsletter campaign, however, there are a few key rules to keep in mind. First, never email your customers more often than you need to. The frequency of your campaign may vary from once a week to once a month, depending on your business. Next, remember that not all email clients automatically view images, to remember to make important information readable. Finally, always allow your customers the opportunity to swiftly and easily unsubscribe; if your customer feels harassed by emails, you may do more harm than good.
Blog and Content Strategy
An informative, well-written and interesting blog is one of the best ways to keep customers engaged. Try to update your blog at least once a week with fresh content, industry news, and tips relating to your product or service. If you make your content useful to your customers, they will return to your blog.
Connecting to your customers on the social media sites they visit most is an increasingly large component of marketing strategy.
Social Media Integration
Facebook, Twitter, and Pinterest are perfect venues for sharing your business’s philosophies and your brand’s personality. Connecting to your customers on the social media sites they visit most is an increasingly large component of marketing strategy. Ask questions and listen to your customer’s responses, and interact with your customers as much as possible.
If you have questions about how to get started with a social media, email, or blog campaign, speak to Clarity today.
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