You run a traditional brick and mortar shop in town. You have loyal local customers, but lately you’ve been wondering if it might be time to take your business to the next level. It’s likely you’ve considered getting your store out there on the web, but what advantages can you really reap from developing an eCommerce website? What can you hope to gain and what pitfalls should you watch for? Here at Clarity Ventures, we’re happy to show you just how you can benefit from an eCommerce website.
eCommerce is Becoming Expected
More and more, people are expecting brick and mortar stores they shop at to have a presence online. Whether they patronize the online store or not, it’s expected and it can actually be pretty useful, too. For instance, even if your customers never make a single purchase at your eCommerce site, they can still visit it to find contact information, to peruse your sales and specials, to learn about new happenings within your business and more. It’s all about getting information out there and an eCommerce website can do that for you quite easily.
Expand Your Reach with eCommerce
Running a brick and mortar store means that you have to maximize your reach in any way possible to get customers in the doors. With an eCommerce store, you are able to expand your reach by a considerable amount. This goes far beyond “getting them in the store”. Your virtual doors are open 24 hours a day, 7 days a week, 365 days per year. Your website never closes for holidays, never takes vacations and never needs to sleep, eat or spend time with family. That means it’s always open and working for you. It’s also easier for those located a greater physical distance from your store to make purchases, helping to boost your sales considerably.
An Online Catalog Leads to Better Marketing
We are an Austin web development company specializing in ASP.NET development, and our goal is to make you as successful as possible.
As mentioned, many local customers won’t necessarily shop at your eCommerce site, but they will visit it. One of the most interesting trends on the Internet is the shift in consumer habits. More people are choosing not to shop with large national or international companies, but to use the Internet to locate retailers in their area that have the products they want and then make the purchase within the physical store. You can benefit enormously from this shift.
Clarity Ventures can create any type of eCommerce website you might need. We are an Austin web development company specializing in ASP.NET development, and our goal is to make you as successful as possible.