eCommerce integration with Amazon is a great way to increase the exposure to your products without having to spend a large amount of marketing resources and budget on getting more traffic to your website. Amazon, as you likely know, has dramatically more traffic than most websites on the internet. Leveraging this source of new visitors has proved over and over again as a powerful influx of business for companies that use it correctly.
Key Features of Checkout by Amazon
Low Barriers to Entry for Users
Amazon has many, many customers and a lot of affiliated websites that add even more to their users list. These users have saved their profile, payment, and address information to their Amazon account. Your business can benefit from this because under an Amazon eCommerce integration, you allow your customers to check out with their Amazon.com profile instead of having to create a new one on your site.
Similar Checkout Experience
A Checkout by Amazon system will provide your users an experience they are familiar with, and that helps avoid hesitation upon purchase and increase your site's conversion rate!
Ordering with a Single Click
As you probably already know, Amazon.com features a 1-Click Order functionality that decreases the friction between impulse and the actual purchase. This is an important piece for companies that are focused on conversion rate optimization (and if you're not, you should be).
Up-Selling and Cross-Selling
Another advantage of having Checkout by Amazon at your disposal is the opportunity to up-sell and cross-sell your related products and accessories. You can also sell others' products and gain a commission if you choose to pursue that option.
Easy Shipping and Sales Tax
Amazon's checkout system does the hard work for you in calculating shipping rates and sales tax in the cart. Oh, and it does it in real-time as the customer updates the order.
Checkout by Amazon allows your business to view, edit, settle, and cancel orders, as well as many other advanced logistical features such as printing shipping labels and packing slips.
Fulfillment by Amazon
Fulfillment by Amazon is a great service that allows you to outsource not just the transaction, but also the processing and fulfillment. This makes it easy for you to do what you're best at, marketing your products.
Benefits to Your Users & Your Business
Amazon eCommerce integration is great not just for your business, it's great for your users too! As demonstrated in the features above, Amazon offers many conveniences and functionality that rivals any platform on the market. To wrap up these main benefits, the following are the strongest reasons to use Checkout by Amazon and implement Amazon eCommerce integration.
- Increase conversion. Reducing friction and increasing familiarity by allowing checkouts with existing Amazon.com profiles will improve conversion rates.
- Reduce costs. The cost to you, the business owner, is very low compared to other options with similar type of functionality.
- Be trusted. A site backed by Amazon lends itself to being trusted and respected right away, due to the great reputation of Amazon.com.
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