As more and more businesses aim to optimize their websites for mobile use, HTML5 is becoming one of the most frequently used languages by website developers. What is HTML5, and why is it so important for mobile web? Learn more below. An Overview of HTML 5 Web Development HTML5 is the latest version of the HTML markup language, and its newest features and capabilities make it perfectly suited for mobile web development. Top among the new features is its ability to standardize the technologies that are used in smartphone applications, allowing for a rich mobile user experience on multiple platforms. The ability to provide features that can be available on all mobile browsers without using proprietary device and browser APIs is a new development that is unique to HTML5. The sales of HTML compatible phones have so far topped two billion people. HTML5 and Syntactical Features HTML5 contains many syntactical features that include video, audio, and canvas elements and scalable vector graphics. This allows the language to easily integrate multimedia or graphics, without turning to plug-ins. Syntactical features are particularly important for ecommerce, as they aid in the rich development of product catalogs, sales portals, website design, interactive elements, and more. As more and more customers access the web and make purchases from their mobile phones, it is imperative that ecommerce stores have a mobile web development strategy. HTML5 and Your ecommerce Business HTML5 is the best language for mobile web development. As more and more customers access the web and make purchases from their mobile phones, it is imperative that ecommerce stores have a mobile web development strategy. HTML5, with its ability to richly adapt to different screen sizes, fits in perfectly with this strategy. contact Clarity to see a portfolio of our mobile web development work or to learn more about how HTML5 development can help your ecommerce business. Find out more about Clarity VenturesSee our Enterprise Web portfolio