The Importance of Web Presence and How to Improve Yours
How building a web presence can help your business
In this digital age and world that we live in, the first place that most people turn for information is the internet. If someone wants to find out more about your business, one of the first things that they will do is conduct an internet search. The results of the search will most likely turn up your website, reviews of your company and maybe even your social media profiles. These items help make up something that is of utmost importance to your company: your web presence. Your company’s web presence not only influences your potential customers, it can sway your possible investors as well. A great web presence can bring in business and backers alike.
What is Web Presence?
Your web presence isn’t just your website. It also includes your blog, social media accounts, reviews, and sharing sites, just to name a few. Your website, of course, is the center and the most important piece of your web presence but you should never underestimate the importance of the other parts that help make up your web presence.
Why is Web Presence Important?
As I mentioned before, your web presence is how investors and customers first get to know your business. Your website or your social media account may end up being the first impression you make on potential customers and investors. You will be judged based on the content, look and feel of your site or profiles. Having a great web presence will also make your company more search engine friendly which helps increase your audience and your chances of attracting new investors and customers.
The Bigger The Better? Not So Fast.
Some may say the greater the web presence, the better. So does that mean that you should start creating profiles on every social media site? The answer would be a resounding no. One of the worst things that you could do for your web presence is create a profile or website and then never update it, basically abandoning it. If customers, or worse investors, find these abandoned profiles on a channel that they happen to like using, the will be disappointed and discouraged from doing business with you. An unmanaged web presence could hurt you much worse than not having a large online presence.
The Keys to Great Web Presence
There are quite a few ways to help improve your web presence. The most important piece of your web presence is your website. It should be easy to use and navigate as well as having a clean and professional design. Another key is having fresh and creative content added to your website or blog often. Good reviews are another part of a great web presence, however, you may not always get stellar reviews no matter how great you felt your service or product was. In those instances, you need to post well thought out and professional responses to the bad reviews. This will show that customer and potential other customers that you care about their satisfaction. And finally, you need to manage and update your social media accounts regularly. These are just a few of the top ways to help establish a great web presence.
Clarity Can Help
At Clarity, we have seen the difference that an excellent web presence can make for a company. Our team of experts works hard to make sure that our client’s businesses have web presences that reflect well on the company and draw business and investors. To find out more about how Clarity can help your company establish and improve your web presence, call or click to contact us today!