Finding an excellent SEO company is only half the battle. In order to convert them to customers, a strategic and successful call to action system is a must. Below are the top strategies for implementing a smooth and successful call to action campaign on your website. Make Your Call to Action Button Extremely Visible What may seem like an obvious point is also the one that is often overlooked. For your calls to action to be successful, they need to be visible. Make your call to action button large and situate it on the page in a place where it’s likely to be noticed. Whenever possible, only include one call to action per page so you are not asking your prospective customers to click on competing offers. Speak to a Clarity website designer about where and how to place attractive, effective call to action buttons on your website. Support Your Call to Action With Evidence Before someone clicks on a call to action button, they’ll want to know why they should. This is usually achieved by including supporting evidence under the button itself. Supporting evidence can include graphics, customer testimonials, bullet points, or statistics about satisfied customers. Keep your supporting evidence concise and visually appealing. Always remember to keep it about your customers; don’t just explain how good your product is, explain what it can do for the customer. Before someone clicks on a call to action , they’ll want to know why they should. This is usually achieved by including supporting evidence under the button itself. Repeat Your Call to Action Consistently Don’t be afraid of putting your call to action on every page of your website. Your lead can become a visitor at any point while they visit your website, so you should make it easy for them at every turn. However, keep it consistent: place your call to action in the same place on each page, use the same language, and maintain the same design. Speak to a Clarity today if you would like an online marketing consultant or integration of call to action buttons on your website. Find out more about Clarity VenturesSee our Enterprise Web portfolio