Targeted Customer Lists Benefits for eCommerce Marketing

Focus eCommerce Marketing Efforts with CRM Integration

CRM Marketing Integration

With CRM, your business can harness the power of the latest technology to learn more about your B2B eCommerce clients so that you can target them effectively. CRM marketing solutions will help you better understand your customers so that you can draft marketing messages that will clearly identify with your various clients based on their buying habits and current interest trends. Clarity Ventures provides custom solutions so that you can enhance productivity, improve your marketing strategies, and gain insight into the performance of your business.

Create Targeted Lists

B2B eCommerce businesses are much more likely to see the success of increased revenues when they take on the responsibility of communicating with prospects on a regular basis. CRM systems will allow your marketing and sales teams to create targeted lists of interested potential and repeat customers so that you can send e-mails specifically designed to answer questions, address specific problems, or share promotions and other offers to them. You can segment your list into different sections so that you can categorize and target customer leads more effectively and make better use of your marketing and sale team members time and energy.

Import, Export, Share Lists

CRM Implementation allows your business to view detailed reports on each of your marketing campaigns, for more effective management

Once you have created these lists, you can share them with your colleagues so that you can collaborate to develop a more effective B2B eCommerce marketing strategy. You can also export these lists to off-site marketing companies so they can offer e-mail or direct mail outs to your targeted list of clients. Once you have created your lists, you can create targeted marketing campaigns that will help your business appeal to your customers on a more personal level, creating a connection between them and your company.

Analytics and Response

Tracking your marketing campaign with CRM is one of the most effective uses of this technology. You will be able to calculate your response rate and view detailed reports on each marketing campaign so that you can determine which plans are effective and which should be adjusted or replaced. CRM systems will also allow you to more efficiently manage leads with your sales team.

Clarity Ventures provides B2B eCommerce solutions that are tailored to your business’s needs. Instead of using a software program that provides the same information to all, you can now harness the power of our expert developers and allow us to create a customized CRM solution to help increase the productivity of your business. At Clarity, our service, design, and development teams will help you create a CRM strategy that generates more leads and increases sales by capturing relevant information on your prospects so that you can market to them more effectively. If you are in search of a better marketing strategy, Clarity has the experience to implement the CRM solution that will work best for your business.

Find out more about Clarity VenturesSee our Enterprise E-commerce Portfolio