Designing a multichannel marketing campaign is difficult, regardless of the size of your marketing team. It can be especially hard to decide how you’ll divide time between channels, and how you’ll justify it. This part will gradually become more informed with time; until then, follow a few simple best practices.
Multichannel Marketing Best Practices
Make sure your branding is consistent across all marketing channels. This means uploading the same logo/images to Facebook, YouTube, email signatures, newsletters, your website, and much more. Maintain the same font and colors whenever possible. You want people to recognize your brand right away, no matter where they’re coming from. Another thing that will vastly help your multichannel marketing campaign is providing a value add-on for each channel. For example, if you develop a mobile app, you should be able to explain how that app is different from your website.
Choosing Your Multichannel Marketing Approaches
Another thing that will vastly help your multichannel marketing campaign is providing a value add-on for each channel. For example, if you develop a mobile app, you should be able to explain how that app is different from your website.
To a certain extent, your multichannel marketing approaches will be determined by a level of guessing, testing, and refining. However, demographic work as well as an understanding of universally accepted marketing staples will be helpful. SEO and PPC campaigns are always important. Other things, like social media integration or videos, will vary based on your audience. The younger your audience, the more cutting-edge your marketing campaign must be.
Polishing Your Multichannel Marketing Campaign
We will discuss analytics in a later article, but there are a few at-a-glance measurements you can use any time to determine the direction of your multichannel marketing campaign. Pay attention to factors like Facebook “likes,” YouTube comments, email response rates, or sharing of blog posts. The most popular ones will be the type you’ll move toward in the future.
Find out more about Clarity VenturesSee our Enterprise Web Portfolio