You may be aware of the increasing need for ecommerce businesses to be accessible on mobile applications like the iPhone, Android, or Windows Smartphone. However, as all application frameworks rely on different sets of code, it can be difficult to know where to direct your resources. PhoneGap is a viable option for ecommerce sites that want to diversify their mobile presence with as little overhead cost as possible. What is PhoneGap? PhoneGap is an open-source application platform that allows developers to work across native application languages and speak to multiple other platforms at once. This means you only have to build your application once, and it can then be deployed to multiple platforms. Supported platforms include the iPhone, Android, Windows, Blackberry, Bada, Symbian, HP, and Tizen. This denotes a welcome advance in the mobile application development world, since it allows for a more diversified customer base in less time. PhoneGap allows programmers to build applications using languages like HTML5, JavaScript, and CSS3, which leads to a hybrid application system that has access to multiple interfaces. Cross-platform tools like PhoneGap allow developers to focus on building the best applications possible for your business, without having to worry about configuring them to individual application platforms. PhoneGap and ecommerce Transactions and payments, subscription transactions, content management, and marketing can all be incorporated in an ecommerce business’s mobile strategy. PhoneGap can help you implement your mobile application strategy. There are several ways you can successfully integrate a mobile strategy into your ecommerce business. Transactions and payments, subscription transactions, content management, and marketing can all be incorporated in an ecommerce business’s mobile strategy. The most successful mobile platforms, addressed with PhoneGap or not, smoothly integrate your website’s existing architecture. Clarity has a track record of developing successful mobile platforms for ecommerce businesses and other websites. To determine if PhoneGap is right for your business, speak to a Clarity consultant today. Find out more about Clarity VenturesSee our Enterprise Web portfolio