Your product catalog is an important part of your ecommerce business. Not only will you want a well-designed and visually appealing display of your products; you will also need to make sure every system is in place that can help make it as easy as possible for your customer to order. Clarity has extensive experience in helping companies integrate a functional, online product management system into their ecommerce business. What Does an Effective ecommerce Product Catalog Look Like? A successful ecommerce catalog will display your products in a way that is a good representation of your brand or corporate presence. This means your products are attractively displayed, product descriptions are compellingly written, product categories are logical, and it is easy to navigate from one product or category to the next. Other important customer service components of an ecommerce catalog include providing an error-free product search and a customer feedback form. What You Need From Your Back-End Database Clarity can help you update or customize a product catalog to your business, so that it will have all the functionality and brand credibility you’re looking for, and we can also offer unlimited categories and listings for your catalog Your ecommerce product catalog will also need a functional back-end to help streamline the ordering process. The ability to process orders quickly will lead to greater overall sales effectiveness. This also means having a well-integrated Customer Relationship Management (CRM) system so you can communicate effectively with your customers, provide confirmation numbers, and help them track their orders. Other ecommerce Product Catalog Considerations You may consider dynamically adding suggestions based on a customer’s previous product choices. Depending on your business, you may also need multi-store product catalogs that integrate with several stores at once. Clarity can help you update or customize a product catalog to your business, so that it will have all the functionality and brand credibility you’re looking for, and we can also offer unlimited categories and listings for your catalog. Speak to a Clarity representative today about how we can help your business use a customized ecommerce product catalog to meet or exceed your sales goals. Find out more about Clarity VenturesSee our Enterprise Web portfolio