Role Based User Authentication in CRM, Role Based User Authentication, Role Based Login Integration

As an ecommerce business grows more robust and you look into enterprise level development, managing customer data in an internal system and manually pushing it to an external system can become increasingly difficult and time-consuming. The solution to this is role-based user authentication.

What is Role Based Authentication?

Role based user authentication works by allowing a CRM administrator to add accounts based on entire companies. Individual contacts can access your website by applying as a member of one (or more) of these company accounts. They can then be provided information and tools that are personalized to their company. If you want, you can customize your CRM system so that it automatically enables access to a company account if a user has the company domain name. Otherwise, individual users “apply” for authentication.

The Benefits of Role Based Authentication for Enterprise ecommerce

As a business becomes enterprise level, information will
need to be synchronized across entire businesses.

The main benefit to role based authentication is that as your ecommerce business grows, there are more price points, client sets, and data sets to manage. If you have 20 different price levels for a particular set of clients, for example, managing that data internally and manually updating it externally is a challenge that consumes a lot of time and energy. As a business becomes enterprise level, information will need to be synchronized across entire companies. The CRM has pricing levels built into it, and companies can dynamically update it based on their account.

Role Based Login integration for Enterprise ecommerce

Role based login and authentication is one element that sets smooth, streamlined, enterprise-level businesses apart from the rest. Not only is it much easier for your own company to manage customers and information, but you also make it much easier for the companies with whom you work. Speak to a Clarity representative today if you’re interested in learning more about role based user authentication.