Top 10 Benefits of a WooCommerce Dynamics GP ERP Integration


WooCommerce Dynamics GP ERP Integration and How It Can Benefit You

Top 10 Benefits of a WooCommerce Dynamics GP ERP Integration

Running a WooCommerce store--especially for B2B companies--can be fraught with difficulties that include data-entry errors, duplicated information and complex purchasing scenarios from committee buyers. Self-service options for customers are very limited unless the platform is fully integrated with a back-office application that can provide the B2B business logic needed. A Clarity Connect-powered WooCommerce Dynamics GP integration can automate transfers of all WooCommerce orders directly into Dynamics GP ERP software. The information only has to be entered once by a staff member or customer, and the information is forwarded everywhere it’s needed. Information from Microsoft Dynamics GP--such as stock levels, images and order status--are sent to WooCommerce and other business applications.

Integration enables an incredible number of everyday benefits for customers and administrative staff. These include off-hour sales, automated data entry, streamlined administrative processes and better customer service. Technology is capable of automating about 45 percent of the tasks that employees do. [1]

The Benefits of Dynamics GP eCommerce Integration

Integrating all business activities into a robust platform enables companies to get full value from their business applications and understand their customers better. Understanding customers is the biggest challenge of marketing according to one study. [2] Integration provides the resources to know customers holistically and provide appealing self-service options. Clarity Connect is an integration platform that will enable a robust and customizable implementation, integrating with Dynamics GP via eConnect or directly to GP’s web services.

The top benefits of WordPress integrations include:

1. Increased Inventory Accuracy

Many B2B companies maintain multiple warehouses and marketplace sales platforms such as eBay and Amazon. Many B2B companies sell retail products online and at brick-and-mortar locations. WooCommerce Dynamics GP Integration ensures that all sales are removed from inventory figures in real-time to prevent mistakes.

2. Enhanced Reporting Capabilities

It’s easy to create custom reports on products, supplies, sales, order status, shipping preferences and delivery times with a fully integrated platform.

3. Automated Email Campaigns

An integrated platform can capture information on special events, seasonal buying practices and customer preferences from CRM software and automatically send personalized marketing messages using data from ERP and the WooCommerce store. The responses to emails can be tracked and turned into sales leads. Additionally, user behavior on the website can be pushed to the back-office as account / contact activities, helping business and sales managers to have better insight into their strategic clients.

4. Empowered Data Mining

Integration can provide a wealth of data from third-party associates, social media and business intelligence sources. That information can be used to trigger alerts to sales staff, generate leads and send specialized content to different types of decision-makers.

5. Extended Sales Opportunities

B2B organizations can sell products on multiple channels with different pricing tiers. Marketplace platforms are becoming increasingly popular in B2B sales, and Dynamics GP software alone can’t handle all these selling and pricing irregularities unless the sales platform is fully integrated.

6. Synchronized Product Information

The WooCommerce catalog and ERP records are instantly synchronized when changes are made to products, prices and sub-catalogs. Companies can create special catalogs for customers that want to limit what certain departments can order. Name brand products can be collected in a sub-catalog to make finding specific brands easier.

7. Expanded Communications

Integration allows companies to offer their clients more ways to communicate including email, live chat, voicemail and others. Staff members can get the information they need to make decisions quickly, and customers can access a range of information such as product research, information about the supply chain, manufacturing materials and shipping options.

8. Boosted Payment Options

An integrated website can offer customers more flexible payment terms. B2B organizations often use a variety of payment methods. Limited payment options can backfire. A Forrester study found that offering flexible options increased sales by 17 percent. [1] Typical options for payment in B2B transactions include checks, bank transfers, purchase orders, credit and debit card payments, ACH payments and online payment platforms such as PayPal, Venmo, Stripe, Heartland, and others.

9. Adjusted Displays Based on Customer Profiles

Building a 360-degree profile of each customer is enormously difficult without the benefits of WordPress integrations to push your site’s user activities to your back-office applications, where your sales reps and managers work. An integrated platform can capture personal information from ERP and CRM software. On-site behavior helps to build a more holistic profile based on customer feedback, customer service issues, favorite content and other website activities. Business history reveals credit limits, annual spending, how often products are returned, unpaid bills and other information. Together, these insights can provide a comprehensive interpretation of the client. Web displays can recommend the most likely products, provide personalized content and make ordering easier, which heightens the customer experience.

10. Expedited Compliance

Compliance issues affect manufacturers and companies that store financial information about their customers. Financial regulations are constantly evolving to protect customer financial data, and many companies have industry-specific compliance guidelines that they must meet such as HIPAA, the Code of Federal Regulation for manufacturers and EPA guidelines. Integration automates updating these regulations, tracking lots and verifying a company’s compliance efforts. These regulations can vary by country and region for companies that market products globally, so some companies must manage multiple sets of regulations.

Tackling an Integrated Future

The incredible benefits of WooCommerce integration and Dynamics GP ERP software include greater flexibility to meet customer demands and the ability to leverage many sales channels. These opportunities include online, social, brick-and-mortar and third-party marketplace sales. A trusted development partner will enable you to take control of your business by listening actively to your concerns, providing a collaborative pre-integration consultation and testing the integration thoroughly to ensure that everything works as it should. The cost of Dynamics GP eCommerce integration isn’t as important as the amount of money you lose each day caused by customer abandonment, database errors, increased staff workloads and lost sales opportunities. Clarity is a Microsoft Dynamics stack certified partner with over 10 years of experience integrating hundreds of applications with Dynamics GP. Give us a call today to discuss your integration project.


[1] Why Automate?

[2] 25 Statistics on Data-Driven Marketing 2018

[3] How To Use Flexible Payment Terms To Increase B2B eCommerce Sale