Top 10 Benefits of a Woocommerce SAP ERP Integration

WooCommerce SAP ERP Integration and How It Can Benefit You

Top 10 Benefits of a Woocommerce SAP ERP Integration

A Woocommerce SAP integration improves complex B2B business processes, automates many platform features, generates custom reports and provides multiple options for shipping, making payments and generating invoices and purchase orders. SAP ERP software caters to a variety of industries and workflows, however, so the shrewdest approach is to integrate the B2B sales platform fully. SAP ERP offers a robust selection of processes geared toward different industries, and a Clarity Connect full integration gets the most out of Woocommerce, SAP ERP software, CRM software and other business applications and third-party connections.

Engineering a World-Class Sales Platform

Keeping up with the competition in B2B eCommerce takes a proactive approach to appeal to tech-savvy millennials and digitally empowered customers. Recent research shows that 73 percent of millennials take part in B2B buying decisions. [1]

1. Developing Customer Portals

One of the strongest benefits of SAP eCommerce integration is the ability to develop customer portals. These self-service apps simplify the management of complex customer accounts and deliver personalized browsing and custom content to enhance the customer experience. Using the Clarity Connect integration platform, we can integrate your SAP ERP with your self-service portals that offer easy reordering, custom recommendations and the most relevant content based on each user's role in the decision-making process.

2. Entering Key Information Only Once

WordPress integrations enable staff members to enter information only once, and it's instantly sent everywhere throughout the platform. Single entries for data reduce human error and speed up informational exchanges between applications. The result is improved customer service, which in turn improves retention and conversions.

3. Managing Multi-channels and Multiple Stores Effortlessly

Omnichannel marketing becomes increasingly important for B2B organizations. One study found that nearly 50 percent of all B2B buyers make some of their purchases on the websites that they use for personal buying. [2] Most B2B companies sell to distributors, procurers and retail sellers. Some B2B organizations also have retail operations, sell on marketplace platforms and provide special store-within-store catalogs to better customers. Selling across multiple channels can greatly expand the number of SKUs, but an integrated platform can manage multiple stores and multiple sales channels smoothly and efficiently while keeping accurate and timely inventory records.

4. Expanding Customer Self-service Options

The customer experience is critical for generating high conversion rates, and strong-self-service features enable better tracking of the customer journey. Engaging self-service features include third-party connections on-site such as shipping integrations, supply chain information and connections with expert resources. Clarity’s integration platform supports EDI, web services, APIs, databases, file formats and so much more. No matter the supply chain, we’ve got you covered.

5. Improving Order Fulfillment

Woocommerce integration is the engine that powers fast order fulfillment. Customers get real-time updates on inventory levels at every stage of the ordering process. Special ordering processes can be easily automated for each type of customer to reduce delays. Drop shipping and other special shipping processes can be integrated for each buyer. Partial shipments and returns are easy to manage.

6. Implementing Tiered Pricing

B2B organizations lose big orders regularly because of price. High-volume sales companies can implement special pricing tiers for customers based on the size of the order and other criteria. Dynamic pricing can adjust prices based on a customer's long-term value, ordering history or sales potential. It makes sense to offer a discount on orders that can bring in a big profit even if the profit per piece is less than optimal. Integration enables dynamic pricing and automated management of complex pricing tiers that’s normally not available in Woocommerce alone.

7. Building Holistic Customer Profiles

On-site marketing is a powerful tool because existing customers are easier to convert than strangers. It takes 16 times more effort to bring new customers to the same level of receptivity that long-term customers demonstrate. [3] The more complete the customer profile, the easier it is to convert that client. SAP eCommerce integration automates data capture to build strong customer profiles based on website behavior, ordering history, social listening and business intelligence, or BI, integrations.

8. Supporting Global Marketing Strategies

More and more B2B companies are developing global marketing strategies, but these efforts generate difficulties when the platform isn't integrated. For example, it's prudent to automate tax calculations from multiple taxing jurisdictions. Displaying content in the buyer's native language is also important. Integration helps to automate these processes and many others such as applying customs and duties, ensuring that products comply with local guidelines, etc.

9. Complying with Regulations

Most B2B companies face some kind of regulations such as financial, HIPAA and product guidelines. These can change regularly and vary throughout global sales jurisdictions. WordPress Integrations help companies stay on top of regulations, verify their compliance efforts and trigger alerts for maintenance, quality control, repairs and part replacements.

10. Increasing Visibility and Transparency of All Business Processes

B2B staff members get a convenient view of all business activities on a single interface to streamline management operations. Customers get unparalleled levels of transparency about the company, its products and their accounts when activities from the web portals can automatically be pushed to the back-office for sales and marketing staff.

Building a Universal, Fully-integrated Platform

There are some pretty powerful benefits for building a universal platform that automates most business practices. Woocommerce SAP ERP integration is more effective and powerful when it can draw information from all business systems. That's why you need a strong development partner with an integration platform, like Clarity Connect, to mold your system to fit the business. Forward-looking companies make these transformative changes before their businesses become too complicated to change without great expense and major disruptions. Give Clarity a call today to discuss your integration project.


[1] Millennial B2B Buyers Come Of Age

[2] For B2B, Omnichannel is not just a buzzword, it means business

[3] CUSTOMER RETENTION STATISTICS – The Ultimate Collection for Small Business