Tracking User Activity on Your Website in SAP
There are many reasons a company or eCommerce site may wish to track user activity on their website. Read below for an overview of tracking user activity on your website by using CRM integration.
Monitoring User Activity with SAP or Another CRM
Your CRM can be set up so that it can monitor a user or customer’s activity on the website after they enter their login information. Using your CRM for contact management can allow you to see every time a contact hits your site, from within your own CRM system. You can also see when and how many times they download a product or white paper, when they register for a webinar, and much more. All of these activities will automatically be logged with the user's contact information in CRM so you can have a clear picture of how they’re using your website and what they’re looking for.
Reasons for Tracking User Activity on Your Website
If you can have an understanding of how each contact is using your website, you can target their needs directly and offer complements to what they’ve already downloaded or the pages they’ve already visited.
There are many reasons a company may wish to track user activity on their website. First and foremost, it will help your company identify trends. This is similar to website analytics software integration, but analytics software isn’t so closely tied to your internal systems. If you can have an understanding of how each contact is using your website, you can target their needs directly and offer complements to what they’ve already downloaded or the pages they’ve already visited. You can also get a “big picture” understanding of how your audience is using your site, which will inform your marketing campaign development and business decisions moving forward.
User Activity Capture Development in Austin, TX
From setting up contact management to integrating contact details to a public-facing directory, Clarity can help you manage your contact activity via one clean, efficient, secure internal system. Speak to a Clarity representative today to learn more about tracking user activity on your website by using your CRM system.
To learn more about analytics, please browse the following articles:
Find out more about Clarity VenturesSee our Enterprise Web Portfolio