It is well known that the hottest time of the year for eCommerce sites is during the winter holidays. However, we are in the midst of the fall back-to-school sales and there are lots of strategies you can take to not only increase sales now, but test promotions before that December primetime. Here are some tips:

One thing that is becoming much more popular with online customers now is value. Not discounts, low prices, or cheap purchases. If you can prove to your customer that they are getting a great value, then they are more likely to buy.

Push your Labor Day marketing material to the front of your website. Tell your followers and fans that you are having a sale. Promote!

Search engine optimizing your eCommerce website is also a great way to drive sales. If you are selling seasonal products, it is a niche market that a SEO specialist can help you rank for.

Send out an email announcement with details about the value you are bringing to the table this fall. You may want to consider a remarketing program as well.

This is a great time to test shipping offers before the winter holidays. It is a good idea to test this so that you can get a good idea of customer response to different offers.

If you’d like to talk about seasonal eCommerce strategies, please contact us to discuss your project today!

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