Improve Email Conversion RatesEmail marketing is still one of the pillars of internet marketing. Building an email subscriber list and converting those subscribers into customers is a tried and true method. But therein lies the trick, how do you convert those subscribers? Here are some tips on how to do just that.

Relevancy is Key

When a subscriber allows you to send them periodic emails, they are making a commitment. Don’t make them regret it. Your content should be relevant to your subscribers and provide value to them in some way. If you run an eCommerce business, consider sending out discounts with each email. Not only does that increase conversion but it decreases churn rate (the amount of subscribers that unsubscribe each period).

Be Straight Forward

Ask for the recipient to visit your website. That doesn’t mean you literally just ask them to visit the site. You should create a call-to-action, or CTA, to incentivize them. Again, a discount announcement and link to a page with more info is a great example.

Be Dynamic

No subscriber wants to see the same type of email every time. They will unsubscribe. Change it up a little bit when you can. Ask your customers what they want! If you have that information, conversion will be easy.

If you have any questions about email campaign management, please contact us today!

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