Product Detail Pages in eCommerce Product Catalogs

Some businesses take advantage of all of these eCommerce business models and can dominate industries. They employ multilingual and multicurrency websites to take full advantage of what an eCommerce framework and architecture can offer. How can you compete? Keep reading to find out how to make the most of your eCommerce product catalog. 

Where Other eCommerce Software Fails

One of the challenges with the many of the SaaS-based offerings that are available off-the-shelf, and even many of the on-premise or single tenancy offerings, is that they generally don't have the complete capabilities that the Clarity eCommerce framework offers when it comes to product details. In particular, we’re talking about some of the nuances of enabling business-specific workflows, extending the user interface and experience, as well as the business logic in business workflows. This includes the underlying data schema and structure.  

All of these can prove challenging for off-the-shelf eCommerce business software and SaaS-based offerings, because they’re simply not designed for some of the scenarios you’ll encounter. End-users (customers) expect some form of self-service that is as complete as possible, and the product details page can be a very key aspect of the self-service customers want. 

Variations and Permutations

Over the past 15 years, Clarity has adapted and extended our base functionality within our platform and architected it to enable configurable settings. This allows the product details page to adapt and adjust per product so our clients can offer many different products — an infinite number, for all intents and purposes — living in the system at any given time that shows on the product detail page. 

The product detail record specifies that this particular product, product type, product category, or products subcategory all have a very specific UX/UI. Flexible eCommerce offerings can create different scenarios based on the user; branding can change, videos can change, text can change. Product selections wizards can also change based on the user’s interactions with the site. 

Wizards have taken the burden from sales and offer the self-service options that many customers want. In recent years, someone who's trying to order a product might have to call someone on the sales team to get a quote. In many cases it just makes more sense for them to do through a configurator such as a product selection wizard to ask them questions and find out exactly where to send them on the site. A Clarity client is able to offer selections and choices that change based on user inputs. 

One thing is certain: any interaction on a site must be intuitive. The user needs to be able to figure it out without conscious thought, much like they’re used to with good search engines and on top B2B eCommerce platforms. It’s about reducing friction and enabling a subconscious, natural flow from the eCommerce catalog into the product details...and then effortlessly adding items to their cart. 

Fortunately, a business can have the best of both worlds. They may rely on wizard configurators to start the process but then still have the opportunity to have a human step in. This switch can be instigated from either the customer’s side or the business’ side. 

Creating Your Custom eCommerce Platform

Clarity has been providing top-tier eCommerce business solutions for more than 15 years, sites that rivel the features and flexibility of the best sites on the web. If you have a problem, there’s a good chance we’ve already figured out the solution when working with one of our other clients. We’d love to show you exactly what we can do, so we invite you to get in touch with us soon.