Clarity eCommerce for B2B Business
Let's get the obvious out of the way, B2B eCommerce is very different from other types of online selling and it needs to be treated as such. A shopping cart website for manufacturers, distributors, resellers, and other B2B companies requires many features that are exclusive to their industry. This includes shipping integration, ERP/CRM/business application integration, complex product and categorical hierarchy relationships, and more.
Clarity eCommerce delivers all of this and more, because it was built from the beginning specifically for business to business companies. If you're selling online to other businesses, check out a demo of Clarity eCommerce today. If you're not convinced yet, look into the market leading features and advantages that the platform provides.
Advantages of Clarity eCommerce
- Have your entire staff on an integrated software platform
- Built on the flexible technology for maximum versatility
- SEO built-in for unlocking potential rankings, traffic, and conversions
- Get eCommerce data to and from your legacy systems (bidirectional integration)
- Maximize value from all of your departments, 24/7
B2B eCommerce for the Modern Company
Clarity eCommerce isn't the only shopping cart out there for B2B companies. It is, however, the only platform that takes advantage of modern web technology to create the best environment for the company selling as well as the experience of the user that is buying.
Not only does Clarity eCommerce deliver the features and benefits listed above, it uses advanced techniques such as Ajax product filtering to give your customers the fastest time to purchase possible. Clarity's shopping cart framework is built not just to sell your products online, but to improve your sales, business intelligence, and your company as a whole.
Improve Business to Business Sales with Clarity
Clarity eCommerce has enabled many businesses to rapidly increase sales, conversion rate, and other business metrics. Here are some reasons how:
Easy content and product management
Everything begins with managing products to give users the easiest time finding what they need. In an emotionless B2B transaction, speed to discovery is one of the most important focuses for an eCommerce website.
Market-leading search engine optimization
Beyond just making page-level elements easy to optimize (page titles, headers, URLs, etc.), Clarity eCommerce offers plenty of other advanced SEO options:
- Flat site architecture for best use of your "crawl budget"
- Sitemap.xml and Robots.txt ready upon setup
- 301 redirects are available and easy to execute
- Friendly 404 page for users and search engines
- Analytics for the website's backlink profile are available in your administration dashboard
- ... and more!
Improve conversion rate for more sales
Of course, analytics in the Clarity eCommerce dashboard will clue you in to the amount of traffic, sales, and new revenue the site is bringing in. However, it will also show weak points in conversion rate and you'll be able to take advantage of these insights to identify issues and fix them. This will result in more customers and revenue for your company.
How Clarity eCommerce Effects Different Departments
Read more about the positive impact that Clarity eCommerce can have on your business, from the perspective of different departments within your company: