Multi-Storefront in the Clarity eCommerce platform is the capability to run multiple distinct storefronts, each with its own domain, branding, theme, catalog, pricing rules, languages, currencies, and tax configuration, under one centralized CEF installation. They share one admin portal, one product master, one customer / account database, one payment-processing infrastructure, and one ERP integration. It supports every channel pattern that a complex B2B (or hybrid B2B/B2C) operation needs: multi-brand catalogs , multi-region storefronts , B2B and B2C side-by-side , dealer portals , distributor portals , franchise networks , customer-branded portals for individual large enterprise customers, and a full multi-vendor marketplace with Seller Role dashboards and automated cart splitting per Seller.
The platform is designed API first, with native B2B multi-store capabilities from day one. What makes Multi-Storefront distinct from running multiple WordPress sites or copy-paste storefronts is the shared backbone. Every storefront in the deployment draws from one product master, one customer database, one ERP customer master, one PCI-compliant payment stack, one search index, one API surface, and one analytics warehouse. New storefronts inherit the platform's features automatically: Account Hierarchy, Customer-Specific Pricing, Invoice Payments, Quoting / RFQ, Order Management Sales Groups, and thousands of API endpoints, rather than being rebuilt from scratch each time. Stand up a new dealer portal for a new region in days, not quarters. Spin up a customer-branded portal for a Fortune 500 procurement team without touching the rest of your business.
Multi-Storefront is a foundational capability of the platform. It works alongside Account Hierarchy (so dealers, distributors, sellers, and franchisees are all Accounts with the right Roles), Inventory Sync (so per-seller inventory stays accurate in marketplace mode), Shipping & Fulfillment (so per-seller carriers and rate tables route automatically), and the Marketplace Module. That add-on turns Multi-Storefront into a full third-party-seller marketplace with the Seller Role, automated cart splitting per Seller, per-seller inventory, commissions, multi-vendor SKUs, and ad-space monetization. Reference deployments include networks like GoAfrica and customer-branded portals like Merck.
When “launch a new storefront” means “stand up a new platform,” the platform license is rarely the real cost. The pain is duplicated admin, duplicated catalog, duplicated ERP integration, duplicated payment stack, and duplicated team. Six storefronts on six platforms isn't six times the headache. It's twenty.
Most carts assume one storefront per installation. Running four brands means four installations, four admins, four catalogs, four integrations. Operations gets buried, sharing a product master across brands becomes a synchronization project of its own.
Selling in North America, EMEA, and APAC isn't just translating the storefront. It's separate tax rules, separate currencies, separate payment methods, separate fulfillment, and often a separate brand identity per region. Bolting that on top of a single-tenant cart is misery.
Authorized dealers want a portal that looks like theirs, with their contract pricing, their inventory visibility, their order history. Distributors want a wholesale storefront separate from retail. Bolt-on “dealer login” modules can't deliver the operational separation those channels need.
Each franchisee wants to be visibly its own business with its own URL and merchandising. Corporate needs central catalog control, brand consistency, and consolidated reporting. The dual-control pattern doesn't exist in single-tenant carts.
A real marketplace needs Seller dashboards, per-seller inventory and shipping, automated cart splitting, commission percentages, payouts, multi-vendor SKUs, and ad-space monetization. Most carts that claim “marketplace support” only deliver multi-vendor product listings. That is not the operational engine sellers actually need.
If every storefront has its own customer database, product master, and order pipeline, each one needs its own ERP integration project. That doesn't scale. The economics of multi-storefront only work when the ERP sync sits in one place and every storefront draws from it.
The cost of inaction is real. Operating five storefronts on five separate platforms typically runs 3–5x the total cost of operating the same five storefronts on one multi-tenant platform, when you factor in licensing, hosting, integration maintenance, admin labor, content management, and platform-upgrade coordination. Worse, the lack of shared product, customer, and order data turns every cross-channel question (“how much did this customer buy across all our brands?”) into a data-engineering project. Multi-Storefront isn't a luxury for portfolio-scale operators. It's the only model that keeps the operation tractable as channel count grows.
Six platform capabilities that turn Multi-Storefront from a marketing claim into a working portfolio engine: multi-brand and multi-region storefronts, dealer / distributor / franchise / customer-branded portal patterns, and a full multi-vendor marketplace with the Seller Role, automated cart splitting, and per-seller operations.
Configure each storefront in the Stores Administration module with its own domain, theme, catalog scope, language, currency, tax configuration, and merchandising. B2B and B2C run side-by-side. Brand A and brand B run side-by-side. North America and EMEA run side-by-side. All on one CEF install.
The same Stores engine powers every B2B channel pattern: authorized dealer portals with contract pricing, distributor wholesale storefronts with territory rules, franchise networks with corporate-controlled catalogs, and customer-branded portals for individual enterprise customers like Merck.
Add the Marketplace Module and the platform becomes a full third-party-seller marketplace. The Seller Role gives each Seller a Seller Dashboard for product, inventory, order, and commission management: their own scoped view, never other Sellers' data, with the operator's rules enforced.
Per the Marketplace Module: when a customer's cart contains products from multiple Sellers, the cart automatically splits into multiple sub-orders depending on how many Sellers will fulfill the purchase. One checkout for the buyer. Per-seller inventory deduction, shipping, fulfillment, and tracking for each Seller.
Each Seller tracks their own inventory and ships from their own warehouses with their own carrier accounts and rate tables. Commission percentages are configured per Seller. Commission accrues automatically as orders ship. Payouts run manually or on an automated cadence with auditable per-period history.
Multi-vendor SKU support lets multiple Sellers list compatible parts against one product master. The buyer picks the Seller at the line level. Ad-space monetization opens category pages, search-result pages, and PDPs to Seller-funded promotions. Buyers can Contact the Seller for pre-sale questions directly from the storefront.
One backbone behind every storefront. All Multi-Storefront and Marketplace operations share one product master, one customer / Account database, one PCI-compliant payment stack, one search index, and one bi-directional ERP sync through Clarity Connect: SAP S/4HANA / ECC, Oracle NetSuite / EBS / JDE, Microsoft Dynamics 365 (Business Central, F&O), Sage Intacct / X3 / 100, Acumatica, Epicor Kinetic, Infor CloudSuite / M3 / SyteLine, SYSPRO, and 17+ more. Adding a storefront is a configuration exercise, not an integration project.
A walkthrough of the bulk-import workflow for onboarding multiple Stores and Marketplace Sellers into a single Clarity eCommerce Framework installation, covering Stores Administration, Seller Role assignment, per-seller inventory and commission setup, and Automated Cart Splitting, all in one pass.
Seven steps from configuring the first Store to running automated commission payouts to Sellers.
In the Admin Portal Stores module, create each storefront the platform will host: brand A retail, brand B wholesale, region X distributor portal, franchise system Y. Each Store gets its own URL / domain, branding, theme, content, taxonomy, pricing rules, and tax configuration.
Use the Import Stores / Sellers workflow to onboard a large set of storefronts or marketplace sellers in one pass. Supply one spreadsheet of Stores and one of Sellers, including domain mappings, brand metadata, and Seller Role assignments.
Sellers in the marketplace are Accounts with the Seller Role assigned. The Role enables the Seller Dashboard where sellers manage their own product catalog, inventory, orders, and commission statements without ever seeing other sellers' data.
Configure commission rates per Seller as a flat percentage, tiered by category, or by product type. Commission earnings accrue automatically as orders ship and are visible in real-time on the Seller Dashboard.
When a customer buys products from multiple Sellers in one cart, the platform automatically splits the cart into per-Seller sub-orders. Each sub-order carries its own inventory deduction, shipping calculation, fulfillment path, and tracking. The customer sees one purchase. Each Seller sees only their sub-order.
Enable multi-vendor SKU support so multiple Sellers can list compatible parts against a single product master. The buyer chooses the Seller at the line level. Optionally monetize ad space on storefront category pages, search results, and product detail pages.
At payout time, commission balances on each Seller's Dashboard are settled via manual ACH / wire / check or automated payout to the Seller's bank account on a defined cadence (weekly, bi-weekly, or monthly). Payout history is auditable per Seller per period.
Getting Multi-Storefront right does more than save platform license cost. It reshapes how you launch new channels, how you scale into new regions, how you operate dealer and distributor networks, and how quickly you can stand up a marketplace business model alongside the rest of your operation.
Standing up a new dealer portal, regional storefront, or customer-branded portal is a configuration exercise on Multi-Storefront, not a from-scratch implementation. Time-to-launch routinely drops from quarters to days, and that savings compounds across every new channel you add over the platform's lifetime.
Because every storefront shares the customer database and order pipeline, cross-channel reporting works without data-engineering projects. “How much did this customer buy across all our brands?” becomes a query, not a quarter-long initiative.
Authorized dealers get the branded gated portal they want. Distributors get the wholesale storefront with territory rules. Franchisees get a corporate-controlled storefront per location. Each channel operates without stepping on the others. One platform, distinct experiences.
Adding a marketplace alongside your existing storefront stops being a multi-year platform replacement. Turn on the Marketplace Module, onboard Sellers, wire up commissions, and you're running a multi-vendor business with automated cart splitting per seller and operator-grade controls.
Each storefront keeps its own theme, content, taxonomy, merchandising, promotions, and language, so brand voice and channel positioning stay distinct even though the backend is shared. No more “all our brands look the same because they're on the same template.”
Adding a storefront doesn't add an ERP integration project. The single bi-directional sync via Clarity Connect feeds product, pricing, inventory, customer, order, invoice, and AR data to every storefront in the deployment, including the marketplace and every per-seller dashboard.
The people who benefit span every B2B persona. Channel managers get a new dealer / distributor / franchise portal in days, not quarters. Regional sales teams launch into new geographies with the right language, currency, and tax rules already in place. Marketplace operators get the Seller Role, automated cart splitting, per-seller inventory, commissions, and ad-space monetization out of the box. Sellers themselves get a clean Seller Dashboard to run their slice of the marketplace. Large enterprise customers get a private customer-branded portal with their own contract pricing and shared Address Book. And your own engineering and ops teams stop maintaining five separate ERP integrations because the one sync via Clarity Connect feeds them all.
Schedule a 30-minute walkthrough and we'll show Multi-Storefront running with your brands, regions, dealer/distributor/franchise channels, and a multi-vendor marketplace preview: Seller dashboards, automated cart splitting per Seller, per-seller inventory and commissions, and multi-vendor SKUs, all on one CEF install with a single ERP sync through Clarity Connect. Customer-branded portals, B2B + B2C side-by-side, already built in.
