Tell Search Engines You're The Best
Organic Search Engine Optimization
Overtime, if you are looking at an organic SEO strategy it's going to be important, and even for a lot of digital marketing, to have unique content on your site that's compelling and targeted at your audience. In addition to sourcing content via data sources and external data sources, you can work directly with manufacturers or vendors to either integrate their database with yours or to pull the content using a scraping mechanism. There are pros and cons of integrations and scraping. Scraping has the benefit of being able to immediately act and get content from the site.
Scraping is a technical tool that will go to a website for vendor, manufacturer, distributor, etc who already has that valuable content and accessing it via their public site or via log into a portal. This tool learns how their site is configured and then organizes the data and pulls it from their site dynamically and these can be set up on a schedule. They can be set up to run automatically or they can be run manually to start the site out.
Although using the scraping methods are better than using a general data source, they can carry the same downside of not being unique because the vendor or the distributor already has that content on their site. So, if you're doing an organic SEO play where you really want to take advantage of unique content, integrating with their data source would be best to see it as additional value. Look at it as just being a placeholder that you want to extend on.