71% of respondents in a recent B2B eCommerce survey said they would be willing to shop more online as well as leave competitor websites if navigation and purchasing were easier, according to Internet Retailer. We know from experience that B2C customers will abandon shopping carts and even the website entirely if the checkout process isn't optimized for the consumer. Furthermore, these same consumers who shop on B2C eCommerce websites will go to work and expect the same, simplified process on the B2B eCommerce websites they visit.
No eCommerce website can survive without a streamlined checkout process that utilizes proven techniques to complete transactions. The number one cause for a failed checkout, can be attributed to a fault in the checkout process.