B2B and B2C eCommerce Differences


Comparing B2B vs. B2C eCommerce

A look at some of the major differences between and challenges of B2B and B2C eCommerce


B2B and B2C eCommerce intended customerThe most crucial difference between B2B and B2C eCommerce is the intended customer. B2B (business-to-business) means that another business is buying the goods or services from a business, while B2C (business-to-consumer) means that the consumer is the intended customer. B2B and B2C eCommerce businesses have different needs that need to be met in order for their eCommerce business to succeed. Each type of eCommerce business has to focus on using the right marketing strategies and having an intuitive, easy-to-use eCommerce platform. Most importantly, each needs to understand their customer. 


B2B and B2C Customer Differences

Besides the obvious difference that one customer is a business while the other is a consumer, there are many other customer differences. The consumer customers of B2C are most likely to purchase using their emotions while business customers of B2B purchase using facts and logic. B2B eCommerce businesses need to focus on building strong relationships so that customers will continue to purchase from them. Frequently, a business purchase requires follow-up to ensure that the customer is satisfied. Purchases from B2C businesses, on the other hand, may not require follow-up and are often just one-time purchases of an item. However, for B2B and B2C eCommerce businesses, it is in the best interest of your business to create and maintain a relationship with your customers, whether they are businesses with big orders or consumers with small orders.


B2B and B2C marketing and SEO

B2B and B2C Marketing Differences

While B2B and B2C eCommerce businesses both have to do their fair share of marketing, it is important to understand what marketing techniques with be most beneficial for each of the types of businesses. When marketing for B2B, know that potential customers are likely looking for a great deal of expert-level information. B2C consumers, however, aren’t as interested in lengthy marketing materials and would rather have the benefits presented to them simply. In B2B marketing, using industry terminology shows business expertise, while with B2C marketing it is usually best to use simple language that a wide variety of customers will be able to understand. One marketing commonality for both B2B and B2C eCommerce businesses is the need for search engine optimization (SEO). Both B2B and B2C eCommerce websites need to have SEO put in place to help their customers find them.


B2B and B2C eCommerce Platform Differences

B2B eCommerce businesses need a scalable and customizable eCommerce platform.

While many B2C eCommerce businesses may find success using a cookie cutter, out-of-the-box eCommerce platform, B2B eCommerce businesses need eCommerce platforms that can be customized to fit their company's and their customers’ unique needs. B2B eCommerce businesses need an eCommerce platform that allows them to filter products, adjust pricing based on the customer, or even run multiple eCommerce stores. B2B eCommerce businesses need a scalable and flexible eCommerce platform. At Clarity, we created our highly customizable eCommerce platform, Clarity eCommerce platform with these unique B2B needs in mind.


Clarity Can Help 

Whether your business is B2B or B2C, Clarity has solutions to meet your needs. Our talented team can design and implement a custom eCommerce website for your business. Our eCommerce platform can be customized to help your eCommerce business thrive. To learn more about how Clarity can help your B2B or B2C eCommerce business, contact us today!