B2B eCommerce Business Logic | Clarity


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Business Logic for B2B eCommerce 

Planning and using business logic for your B2B eCommerce site


Business LogicWhen creating a B2B eCommerce site, a great deal of time goes into planning. Pages, content, product catalogs, integrations, and profile setups, are just a few of the elements that a business has to take time to plan before beginning to create. One of the most vital components that must be planned is business logic. Below is a look at what business logic is, what it can be used for, and why how planning ahead is essential for your B2B eCommerce business.


What is Business Logic? 

The business logic is the programming where your business rules and workflows are stored which determine how data is created and stored and how tasks are carried out. The business rules are the policies that the business uses to determine how certain processes and situations are handled.


Business RulesRules for Products 

Business logic can pertain to business rules about products sold on your B2B eCommerce site, which customers can buy them, and when. For example, your business may decide that certain products can only be sold if they are in stock, while others are allowed to be backordered. You could also place a limit on how many units of a high demand product that an individual customer is allowed to order. These rules can be written into your business logic so that your eCommerce site is programmed to follow them and make sure that processes run smoothly.


Rules for Customers 

Your B2B eCommerce site’s business logic may also contain rules that are meant to specifically apply to clients and customers and what they are allowed to buy from your site. One rule a business-to-business company may have is that a customer’s credit score must be above a certain number in order to be able to place an order without paying at that time. Other customers may be allowed to place orders because they have been flagged as a valued longtime client. These customer business rules would be part of your business logic that would ensure that all of your rules are followed.


Customer Specific PricingCustomer Specific Pricing and Rule Exceptions 

As with any B2B business that focuses on building a strong relationship with their customers, you will have many customer specific pricing cases and exceptions to rules. For example, if a certain customer has been buying from your business for a long time, you may have agreed to always give them a certain price on a product, even when the price goes up for your other customers. To ensure that the customer always pays his special price, this customer specific price can be coded in as a rule which is tied to their account, so that they always see the correct price when logged in.


Clarity Can Help 

At Clarity, we know how essential the planning phase is when it comes to creating your eCommerce site. Planning the logic ahead of time saves you time, money and grief in the long run and keeps your B2B business running smoothly. Our team of development experts spends a great deal of time understanding customers’ needs and helping them sort out their rules and logic before beginning any project. To find out more about planning your business logic or to schedule a consultation with one of our experts, call or click to contact us today!