eCommerce Brings Greater Efficiency to B2B Manufacturers
Four ways adding eCommerce improves your manufacturing business’s efficiency
As a manufacturer, adding eCommerce to your business offerings can, at first, seem like an expensive process that may not even yield a return on investment. However, upon further research and review, you will find that eCommerce can greatly help advance your business, expand your reach and customer base, and increase the number of customers you sell to on a daily basis. There are many benefits of adding eCommerce to your offerings, but one of the first ones that you will notice is the increase in efficiencies. Below are just a few of the ways that adding eCommerce to your manufacturing business offerings helps increase efficiency.
Allow Customers to Serve Themselves
Having an eCommerce site for your B2B manufacturing business enables your customers to serve themselves. They will now have the ability to order or reorder products that they want without having to call their sales representative or wait until normal business hours to place their order. Potential customers can research your business and products without having to reach out to your sales team and possibly receive a host of emails and offers that they aren’t interested in. Customers can also find answers to their customer support questions on your site or through your online sales portal without having to pick up a phone or send an email.
Fewer Mistakes Made
An eCommerce offering can also greatly reduce the number of errors and mistakes made by your employees. Since customers are the ones that will be placing their orders online, your sales team will not be needed to input the order for your customers. This means that the final order is last seen by the customer, who can review it and ensure that everything that they are ordering is correct and exactly what they want.
Online Orders are Automated
Another perk of adding eCommerce is that all of the orders that your receive online are automated and will be added to the workflow without any employee intervention. All of your orders that are placed in person, over the phone, or through email have to be processed manually by your sales team. Having the order process automated saves your employees from having to manually enter data and helps improve efficiency.
Frees Up Sales and Support Teams
One of the best parts about adding eCommerce to your B2B manufacturing business is that it allows your sales and support teams to focus on other important tasks such as marketing and attracting new customers and clients. Instead of having to handle inputting and processing customers’ orders, your sales team can work on contacting and making an impression on potential clients. Your support team will be able to focus on helping customers with complicated support issues and updating the FAQ and support center on your online sales portal.
Clarity Can Help
Clarity has helped numerous B2B manufacturers add and implement eCommerce as part of their business offerings. Our clients are impressed by how well their eCommerce sites and sales portals help improve their efficiency and increase customer satisfaction. Our team of experts has decades of combined experience helping our B2B clients make eCommerce work for their businesses. To find out more about how Clarity can help you take your B2B manufacturing business online, call or click to contact us today!