Clarity eCommerce is a modern shopping cart solution for companies that are serious about selling online, and it is a market leader for advanced features such as social media integration.
eCommerce is becoming a quickly saturated market, and companies in the space need to differentiate in order to compete on a long time horizon. One way you can do this is via social media integration into the online shopping experience of your visitors.
Clarity eCommerce is a modern shopping cart solution for companies that are serious about selling online. It is a market leader for advanced features such as social media integration. You can contact our team for more information here.
Social Media Integration Options
Facebook is a huge player not just because of the massive user base that it has, but because of the share velocity and "purchase-curious" nature of much of its platform. Facebook has experimented with eCommerce on its own website in the past, and its because the company recognizes the opportunity that comes with interactive, engaging, and social eCommerce.
You can take advantage of this, too, by integrating Facebook share on a product level on your website. This would allow users to share a product on your site before or after purchase. The after purchase share will also allow the visitor to tell their friends details about their purchase, such as: order items, quantity, etc.
Twitter will be similar in that product page level integration brings several critical benefits. The same effect can be produced for before and after purchase sharing. Of course, its similarly valuable to have your customers tweet about the details of their order and add how excited they are about it.
Pinterest is an extremely visual platform, and you want to take advantage of that if possible. If your products are visually appealing in any way, be sure to allow your visitors to pin your product images to their network. Be sure to be active as a company as well.
True Integration vs. Widgets
A true integration will allow you to include social media options throughout the entire online shopping experience.
The difference between true integration and widgets is very important. Widgets are usually rectangular spaces in which your social network profile is featured and a small like/follow/etc button is included. This is much less involved than a true integration, which will allow you to include social media options throughout the entire online shopping experience.
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Most if not all of Clarity's success can be attributed to the level of talent that we bring on year in and year out. When you work with Clarity to improve your company's web systems, you can feel rest assured that you are in the hands of industry experts and some of the most capable individuals in the industry. You can learn more about our team here.
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