Enterprise CRM Overview, What is Enterprise CRM, CRM Integration Enterprise Businesses - Clarity Ventures
Many CRM vendors offer an Enterprise version of their popular CRM systems, leading enterprise businesses to wonder what they’re missing out on. The follow series of articles will provide an overview of Enterprise CRM so you can decide if it’s right for your business.
What is Enterprise CRM?
There are a few major differences between Enterprise CRM systems and their smaller-scale counterparts, most of which directly address the additional complexity inherent in running a large enterprise eCommerce organization. For example, the contact management system in an Enterprise CRM system accounts for a sales process that spans many product lines and even sales regions or countries. Other features make it easier for very large departments to communicate with each other and access highly specific data from department to department. In short, Enterprise CRM helps consolidate customer data in a timely and organized way, to help every key stakeholder manage the sales process more effectively.
Enterprise CRM Examples
If your customer-facing processes are complex, or if your various departments - sales, manufacturing, marketing, etc- are large, then Enterprise CRM is probably right for you.
Examples of popular Enterprise CRM systems include the following:
- Salesforce Enterprise Edition
- Microsoft Dynamics
- SAP Enterprise Solutions
- Sugar CRM
- Zoho CRM
We will be comparing some of the more popular enterprise CRM options in another article.
CRM Integration for Enterprise Businesses
If your customer-facing processes are complex, or if your various departments - sales, manufacturing, marketing, etc- are large, then Enterprise CRM is probably right for you. Smaller or single-location companies, on the other hand, may not find Enterprise CRM worth the money; for them, the simple and user-friendly automating processes in a typical CRM system will work just fine.
Read the other articles in this series for a more granular look at Enterprise CRM.
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