Bettering Your B2B Blog
Five simple tips to greatly improve your business’s blog
Blogs, once just an outlet for people’s personal thoughts and feelings, have now become one of the leading marketing tactics for many businesses. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends Report, 80% of B2B marketers use blogging to market their businesses. InsideView found that B2B businesses that use blogs get 67% more leads per month than B2B businesses that don’t. But business blogging isn’t just as simple as writing a couple paragraphs and posting. Blogs need to be strategized and well thought out to gain attention and generate leads. Below are five simple tips to put into practice to get the most out of your B2B blog right away.
You're The Expert
When it comes to business blogging, never forget that the content is what drives the traffic. Traffic is well and good, but if you're not attracting visitors who will potentially become clients, that traffic doesn't matter. Keep in mind that you are an expert in your field, and write about what you know. Think about the kinds of questions your customers have and try to answer them with blog posts. Make a note when you have an interesting business case come up to blog about it later. If you are consistently blogging about what you know, you could become a known resource for many visitors, thus establishing trust in your business and your place as a thought leader. Having a niche is a good thing, as there is less competition in the search rankings for what are called "long tail keywords" which will naturally appear in your posts if you are pretty specialized.
Incorporate Eye Catching Statistics
One of the easiest ways to get more blog views and entice readers is to include interesting and impactful statistics in your blog posts. This can be as simple as finding statistics that are related to the subject you are writing about, as in the first paragraph of this article. What’s also appealing to readers is when your business uses its own research statistics in its blog posts. Google finds these more appealing because they are original content. In both situations, you will be providing blog visitors with statistics that will make them want to read more.
Be Reader Friendly
Blogs should be like light reading for businesses buyers, they should be informative but still enjoyable. Use a conversational tone in your blogs, keep it light and don’t be afraid to add humor and personality. You should aim to stay around a seventh grade reading level and don’t overdo industry jargon. Your blog posts should also be easy to scan, so use subheaders, lists, bullet points and short paragraphs. Include images and videos to break up texts and add visual interest to your posts.
Link Blog Posts with Your Content
Another easy tip to help get more out of your B2B blog is to include internal links on your blog posts. Linking your blog posts with other related posts, articles, and product and website pages gives visitors easy access to more information and related content. Internal links help keep blog readers and visitors on your website for longer and helps reduce its bounce rate.
Include a Call To Action
Even though your blog is supposed to show a lighter, more personal side of your business, you should still include a call to action on every blog posts. It’s ideal to have a CTA that relates to the topic of your blog post. You can use a call to action in the text of one of your paragraphs, add a CTA button at the end, or both. Also be sure to keep the request a quote or request more information form that pops up after a visitor clicks on the CTA short. People are much more likely to fill out a short form than a long one.
Another tip that will help you get more out of your blog is to make your blog posts easy to share. You should include share buttons on every post for Twitter, LinkedIn, and Facebook, at the very least. Pre-fill the sharing text boxes with a simple sentence or two to make it even easier for blog readers to share your posts with their followers, friends, and connections.
Clarity Can Help
At Clarity, we know how helpful a blog can be to a business’s marketing strategy. It provides fresh, original content that can bring new visitors to your site while getting previous customers interested again. Blogs can also help you showcase your business while showing personality and flair. Our team of experts has helped numerous clients develop and manage their blogs with much success. To get more tips on how to get the most out of your blog or to speak with a consultant about bettering your B2B blog, call or click to contact us today!