What's one of the best ways to consistently improve your site rankings, connect with new customers, and build loyalty with existing ones? According to Google, it's to add fresh, new, and relevant content to your website every time it gets crawled. That's where a Blog, if integrated into your website, can provide the most value. Not only does it give you a platform to publish new and fresh content to build on your domain authority, but it's another place where you can use internal linking strategies. Moreover, it can bring an enormous "thought leadership" value to your company. Writing interesting and relevant content is the best way to keep visitors compelled, which keeps them on your site.