It's one thing to have a social marketing strategy, but it’s a whole other challenge to build a social community. One that comes to you, asks questions, talks to others about you, shares their experiences with you, and best of all, lets you into their inner circle. It’s much easier to influence what is being said about you when you are part of the conversation. That's where forums can help. They provide a “meeting house” where your community can talk about everything going on, both good and bad. You, on the other hand, get to moderate, edit, post and respond to comments. If you don't provide a platform for customers to vent, they'll find another way to do so, and you won't be invited. Let Clarity help you create and participate in your own vibrant community.