Measure Your Traffic & Measure Success

Analytics

Measuring sales is pretty straightforward: "How much revenue did we bring in as compared to our projection?" Tracking your marketing impact, on the other hand, is much more difficult. What do you measure? Site traffic, page visits, bounce rates, e-mail opens, click-throughs, goals, funnels, conversions, PPC, organic and page ranks, SEO / SEM – the list goes on. And what's that A/B split testing we keep hearing about? Not only does Clarity understand it all, but we can help you understand these analytics, too, and formulate a strategy to help you measure and improve your marketing efforts.

Moz

The Industry Standard of SEO Tools

At Moz, we believe there is a better way to do marketing. A more valuable, less invasive way where customers are earned rather than bought. We're obsessively passionate about it, and our mission is to help people achieve it. We focus on search engine optimization (SEO). It's one of the least understood and least transparent aspects of great marketing, and we see that as an opportunity: We're excited to simplify SEO for everyone through our software, education, and community.

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Google Analytics

Website Analytics Tool

Do you have two different calls to action on the same page which lead to the same destination? Do you ever wonder which one is more successful? Event tracking can accomplish this and more. Event tracking allows you to understand behaviors on your site like nothing else can from visitor flow, to CTA success, to form participation.

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Screaming Frog

SEO Index Crawl Spider

"One of the easiest tools to use while producing the most invaluable information (direct quote by Ron, Clarity's VP of Marketing)!" The Screaming Frog SEO Spider is also named in the top 5 paid SEO tools in the largest industry survey carried out by Moz (the industry leader in SEO tools), after a year of significant development and releases. Development also begins on an exciting new piece of software for the industry.

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Raven Tools

Site Auditor SEO Tools

Provide prospective SEO clients with detailed SEO audit reports that show progress over time. Analyze organic performance of your SEO campaign and track ranking changes on SERPs. Identify potential backlink sources, manage and report your progress. Create white-label reports with performance metrics from Google Analytics, Search Console, AdWords, Facebook, Bing Ads and more.

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Optimizely

Split Testing Tool

If you have ever struggled deciding which call-to-action, button, form, or other element to publish on your site in an attempt to convert more visitors, A/B and/or multivariate testing is for you. This type of analytics allows you to publish and track the success of different types of elements on your pages. If you A/B test a page for 200 visitors, and Test A converts 30 visitors versus Test B's 10, you then have empirical proof of which element works better.

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Clicktale

User Behavior Tracking Tool

Used by more than 70,000 companies, Visistat drills into the actual user experience on your website to provide predictive analytics and true usage. You can record actual user sessions, watch and see what they do on your site. Get heat maps of where the users' spends time on each page to ensure that is where you put the most relevant data.

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Visistat (now Kickfire)

Visitor Tracking Tool .

Are you looking at those totaled visitor statistics in Google Analytics and wondering who those people are? It's possible to know who your visitors are and contact them, even if they don't convert (only 3% of visitors do). With these softwares, Clarity can implement tracking and deliver this information right to your email inbox every hour, day, or week.

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