Measuring sales is pretty straightforward: "How much revenue did we bring in as compared to our projection?" Tracking your marketing impact, on the other hand, is much more difficult. What do you measure? Site traffic, page visits, bounce rates, e-mail opens, click-throughs, goals, funnels, conversions, PPC, organic and page ranks, SEO / SEM – the list goes on. And what's that A/B split testing we keep hearing about? Not only does Clarity understand it all, but we can help you understand these analytics, too, and formulate a strategy to help you measure and improve your marketing efforts.