How Responsive Design Works, Responsive Design Versus Mobile Optimized Design, Responsive eCommerce Website Design Company Austin - Clarity Ventures



what is responsive design

When you discuss your mobile eCommerce solution with your developer, two types of design are likely to come up: mobile-optimized design, and responsive design. Below is an overview of responsive design and why it’s ideal for your business.

Responsive Design Vs Mobile-Optimized Design

The difference between responsive design and mobile-optimized design is fairly straightforward. You can call your website mobile-optimized when it “works” on a mobile browser. This means providing clear, concise information that doesn’t require a scroll-down; easy navigation; and rich features that will not slow down the speed of your mobile browser. Responsive design, on the other hand, actually adapts the website to the size of your browser, changing the display of the information as the screen becomes larger or smaller. Responsive design is ideal for mobile eCommerce browsing and shopping, and it’s the form of development that Clarity recommends. However, it’s more expensive than mobile-optimized design.

How Responsive Design Development Works

Different CSS style rules are in place to activate each breaking point according to the characteristics of the device on which the website is displayed.

Without getting too technical, it can be helpful to have an understanding of how a responsive web developer achieves the adaptive quality of the website. In short, the developer actually creates what could be considered a series of sites, each with a particular breaking point. Different CSS style rules are in place to activate each breaking point according to the characteristics of the device on which the website is displayed. For example, if the website is displayed on an iPhone, the CSS rule will pick up on that and dictate that the website “break” at the appropriate point, rearranging information and displaying the most important features first.

Responsive eCommerce Website Design Company

Clarity’s mobile developers are the ideal team for helping your eCommerce website achieve results. We are skilled not just in mobile development, but also in marketing – which means we know which information and calls-to-action should come first, no matter the size of a user’s screen. Contact Clarity today to learn more.



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