Marketing and Analytics within eCommerce Search
Measuring your marketing and eCommerce strategy is every bit as important as having one in the first place. By now, you’re probably familiar with the best tools that can do just this, from website analytics to social media campaign integration ROI. But have you ever considered the benefit of building analytics for “intelligent search” right into your site? The following series of five articles will tell you everything you need to know.
What Do We Mean By Analytics and Intelligent Search?
Before we begin, let’s define what we’ll be talking about. In this case, we don’t mean big-picture website analytics regarding your traffic sources, search queries, and referrals. We mean integrating a system that tracks how people move throughout your eCommerce site: what path do they take? What links to they click on? And most importantly, after they make a purchase, what do they do next and which other products do they view?
Overcoming the Challenges of eCommerce Analytics
While many eCommerce website analytics operate well on a small scale, the data can become overwhelming very quickly.
As eCommerce businesses scale up, a few challenges in eCommerce analytics may arise. While many eCommerce website analytics operate well on a small scale, the data can become overwhelming very quickly. This is because the experience-based intelligence of people within the organization – those who already understand the behavior of their customers – becomes spread thin and decreases drastically. What can you do about this? Build up your process-driven, website-based intelligence to compensate.
Moving Beyond Google Analytics
Intelligent website analytics, unlike Google analytics, are not designed to simply tell you about your traffic sources. Rather, they’re meant to mimic the experience and understanding of experts in your field who can predict what customers want and what their next move will be. This system will allow your company to scale as if it were still a grouping of small, personal, experience-driven people. Read our next articles to learn how it works.
Find out more about Clarity VenturesSee our Enterprise Web Portfolio