Note: this article is the fifth in a five-part article series on healthcare website development and medical website design. View Part 1 | View Part 2 | View Part 3 | View Part 4 From small practices or clinics to large companies, hospitals, and healthcare organizations, healthcare professionals need to know how to target their audience and reach prospective patients or clients. There are a few things that make marketing for medical professionals—particularly medical website marketing—a unique entity. Understanding both the target audience and how to reach them is key to success. Finally, CRO or conversion rate optimization must be implemented to realize any benefits from your marketing efforts. Of course, your marketing materials must also remain HIPAA compliant. SEO for Regional Focus? Marketing for Medical Professionals One of the primary ways that marketing your medical practice is unique is that unlike eCommerce businesses or national brands, you will need your clients to meet you at a specific location. This means your marketing campaign will be hyper-focused on a geographical region (or regions, for multiple offices) rather than simply on a particular demographic base. If you work with a specific audience—let’s say you’re a dermatology clinic—then in addition to targeting the region where your office is located, you’ll also want to target people who are invested in their overall well-being and skin health. Think creatively; your audience can range from avid outdoor runners who are often in the sun, to the aging or elderly. Becoming a Thought Leader Internet Marketing for Doctors and Therapists Offering your expertise on a blog or facilitating a weekly online Q & A session can go a long way in advancing your medical profile. Internet marketing, from pay-per-click advertising management to SEO, can be especially beneficial for medical practices, since competition in a good amount of the internet medical marketing field is still relatively low. Key to your success will be well-chosen keywords, particularly targeting your office’s specific location; and collaborating with blogs that target your key audience. As a healthcare professional, you have a special advantage in that many people who suffer from a particular illness, disorder, or affliction turn to blogs and internet forums for help and support. If you can reach your audience via these channels, you can build successful, long-term, and ultimately rewarding relationships. Offering your expertise on a blog or facilitating a weekly online Q & A session can go a long way in advancing your medical profile. HIPAA Expert Developers Medical Website Marketing in Austin, TX Clarity’s SEO professionals and marketing consultants have extensive experience with both local and national campaigns, and we can consult with you about the best way to reach your audience. Whether you’re hoping to re-optimize your website, build links, or embark upon a PPC campaign, we can help you implement and measure your marketing strategies. contact Clarity if you’re interested in targeting your audience today. To learn more about medical website development, please read: Part 1 - HIPAA Websites Design and Development Part 2 - Healthcare Websites and Patient Portals Part 3 - A HIPAA Compliance Checklist Part 4 - Medical Website Security and HIPAA Audits