Multichannel marketing is a blanket phrase that means different things to different people, and as such, it can be hard to determine how to leverage multichannel marketing for your own eCommerce business. The following series will provide you with everything you’ll need to develop a solid multichannel marketing plan for your eCommerce business.
An Overview of Multichannel Marketing for eCommerce
So what is multichannel marketing, exactly? In short, it’s a method of using every channel possible – or, at least, every channel applicable – to reach your target customers. These channels include websites, blogs, social media, email, text messaging, videos, and more. The goal is to make it as easy as possible for your customer to make a purchase by meeting her on the channel she prefers. You may decide to target channels in different ways based on different target demographics.
Multichannel Marketing Advantages
As customer experiences become more integrated – think of a typical customer, who may be logged into email, on Facebook, and listening to an online radio station at the same time – they expect the same out of the companies to whom they give their business.
There are many advantages to multichannel marketing. First and foremost, you can cast a much wider net and reach different types of customers on their “home turf.” Additionally, as customer experiences become more integrated – think of a typical customer, who may be logged into email, on Facebook, and listening to an online radio station at the same time – they expect the same out of the companies to whom they give their business. Companies who are perceived as there for the customer (no matter where) and responsive to customer needs will ultimately win the business.
Types of Multichannel Marketing
Below are just a few types of multichannel marketing:
The more skill sets your marketing team has in their wheelhouse, the better; SEO, PPC, and social media in particular are becoming absolute musts.
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