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News & Press Releases

For SEO, CRO, Investment value or just getting the word out
The Benefits of Press Releases

Get the Word Out Quickly and Professionally

You may sell the best product in the world, but how are your customers finding you? If your marketing team is anything like Clarity, then the answer is multi-faceted. Your marketing strategy may (and should) include a diverse array of digital marketing channels such as SEO, PPC, social media, newsletters, blog and guest writing, and much more. Not only is the content important to share, and share well, but it's equally important that it's displayed and arranged in a friendly, findable and digestible format. Clarity recommends for every hour spent on SEO or external marketing, that you spend another hour on internal or CRO (conversion rate optimization). You wouldn't invite 100 friends over for a party without planning and preparing for the party would you? Of course not. So why spend so much time bringing thousands of visitors to your site, and not plan on how you're going to convert them?

And what about press releases? If you think that the takeover of online marketing has rendered the press release dead, think again. Press releases continue to be one of the fastest, easiest, and most professional ways to get the word out about a new development, product, or service. News updates and company press releases are a two pronged-approach for your marketing efforts. Not only can they provide helpful information to your current customer base, but they also have to ability to impact your search engine ranking by helping keep your website updated and the content fresh.

Press Releases - The Low Hanging Fruit

It's Now Easier Than Ever to Send Out Press Releases

Best of all, Clarity's combination of web developers and marketers can make the process of sending out a press release even smoother. With Clarity’s News Updates and Press Release tool, adding fresh content to your website is simple and user-friendly for even the most casual web marketer. If you aren’t interested in creating your own articles, Clarity can also set up your site to receive relevant news articles from all over the web instantly. This will help you remain a prominent player in your industry and a valuable source of information.

We can also recommend a list of online press release services to which you can submit your press release. Some online services are better than others, and Clarity has a direct tap on which the best ones are for your business. contact us today to start spreading the word about your company!

Some online press release services are better than others, and Clarity has a direct tap on which the best ones are for your business.
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