Business-to-Business eCommerce is constantly expanding across new businesses and industries, and deciding to develop an online presence can be one of the most effective marketing decisions your team and business can make. Many companies today are shifting their budgets from outbound marketing (going out to find your customers) to inbound marketing (your customers come to you for what they need) because they are seeing a higher rate of return from marketing online. Marketing online through inbound methods is extremely cost effective and lasting compared to other forms of print or multimedia-based marketing. With a focus on inbound marketing, business owners are increasing their exposure to target markets and generating qualified leads to their B2B eCommerce sites.
At Clarity Ventures, our team provides search engine optimization (SEO), pay-per-click consulting services and several other inbound marketing tools that will your team to drive more traffic to your website. Our marketing services team works alongside our design and development teams to provide specialized websites that not only provide an aesthetic appeal that customers today are interested in but also the visibility online that you need in order for potential customers to find your site.
Business-to-Business eCommerce Marketing with SEO
SEOis one of the most effective marketing techniques for eCommerce businesses today because it allows them to rank higher (think: first place or page on Google, Bing, Yahoo, etc.) in the search engines for targeted keyword phrases. If you draft content that is optimized correctly with specific keywords and other items throughout the text, Google and the other search engines will take notice and give you a higher ranking.
In order for SEO to be the most effective that it can be for your site, it needs to be an ongoing process where you add new content on a regular basis to increase your visibility. This gives search engines a reason to keep visiting your site for fresh content that online visitors might find interested and usual and that they can index on their site.
Business-to-Business eCommerce Marketing with Social Media
When you develop a presence on social media, you are able to interact with customers and gain more insight on their interests so that you can market to them more effectively.
Another great tool for any business owner is social media. You can network and form relationships with clients on Facebook, Twitter, LinkedIn, or a variety of other social media sites. When you develop a presence on social media, you are able to interact with customers and gain more insight on their interests so that you can market to them more effectively. This will, in turn, allow you to promote your products or services directly to an interested client base. Another useful benefit of social media marketing is that you have a visible way of tracking how your customers are doing your company’s marketing for you.
Business-to-Business eCommerce Marketing with PPC Campaigns
Pay-per-click campaigns are one of the easiest ways to ensure that your site receives a top ranking with search engines. If there are specific keywords that you want to target for your business, Clarity can help you design a PPC campaign that will drive traffic to your site and increase your sales.
At Clarity, we understand that developing a website is just the first step to getting customers, and we offer our customers a variety of marketing tools that they can use to get their business off the ground running.
Find out more about Clarity VenturesSee our Enterprise E-commerce Portfolio