Sugar CRM vs Salesforce CRM

A brief overview on Sugar CRM and Salesforce CRM

Not sure which of the two to use? We will discuss how effective these are for your business to help you make the right choice.


About Sugar CRM

Sugar CRM is a customer relationship management (CRM) system created by the software company SugarCRM. Essentially, what a CRM does is manage a company's engagement with current and future customers. The software feature are designed for managing and synchronizing sales, marketing, technical support, and customer service. SugarCRM is currently available in open source and commercial open source applications.

What Sugar CRM Has To Offer


The sales features will allow you to transform information to help you make your customers your priority. It offers transparency, helping you sell proactively and have access to complete customer history throughout the entire enterprise. In addition, it will also allow you to connect and collaborate with everyone across your organization. Social selling is also a huge element. It can track key selling opportunities across various social media platforms. This is just a few capabilities in this aspect.


Sugar CRM allows you to boost your business with more relevant information. It helps you identify key segments and leverage information from various channels. This allows you to analyze and concentrate efforts on effective execution.


The platform allows for rapid customer support and real-time collaboration. Regarding social service, Sugar CRM helps you track customer reviews and allows you to route issues into a single queue. It also centralizes customer cases, making it possible to provide optimal service and ensure customer satisfaction.

About Salesforce CRM

Today, there are more than 100,000 companies around the world who have integrated Salesforce CRM into their business infrastructure. Salesforce is highly customer focused. Due to cloud-computing, Salesforce will allow you to follow customers from anywhere. There is also no hardware and no software, resulting in instantaneous operation. Salesforce CRM prides itself in its ease of use.

What Salesforce CRM Has to Offer


Salesforce CRM has proven to grow sales effectively and quickly. The platform will help you learn more about customer behavior, aiding you to make the most effective decisions and execute effective initiatives. The CRM brings the ability to automate B2B marketing as well as collaboration with channel partners.


The platform will allow marketers to create the best 1:1 campaigns. Because it can aggregate email, mobile, social media, and other digital channels, customer management and outreach is made efficient. Exact targeting capabilities will increase the success of customer engagement.


Designed for amazing service, Salesforce CRM will increase agent productivity. The cloud service allows fast customer service from any location. A 360-degree view of all data allows quick solutions, reducing overall support costs within your enterprise.


At Clarity, we have helped countless clients integrate and customize their CRM. We ensure a responsive design and web platform to keep customer data fully transparent. Our middleware, called Clarity Connect, allows you to push data into CRM interfaces. We have developers on standby for custom requests.

To figure out if Sugar CRM or Salesforce CRM is right for you, contact us today!

Get a Quote: 800.928.8160 (toll-free)

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