eCommerce CRM Integration for Effective Marketing
When marketing your business, learning more about your customers will allow you to create better marketing messages that address their specific pain points or problems. When creating an effective marketing strategy, tools such as a CRM (customer relationship management) system allow you to understand customer preferences, tastes, and trends thereby accurately targeting each segment of your potential market.
Designing a More Effective Marketing Strategy with CRM
At Clarity Ventures, we provide intelligent CRM solutions that will allow businesses to design a strategy around their customers. With an effective CRM system in place, your marketing team can create targeted lists for your B2B eCommerce customers. Creating specific, targeted lists for marketing messages will enable you to message more appropriately to a specific set of customers, and also enable you to track the success of your marketing campaigns. CRM reporting and tracking tools will give you an in-depth look into the performance of any of your marketing campaigns so that you can see what is working and what isn’t. Additionally, you can set up CRM systems to display dashboards which quickly show your teams effectiveness in different, specific areas.
Generate Automatic Responses Based on Customer Interest
Once you’ve used your CRM system to discern which potential customers to market to, the next step is to design an effective follow-up system as part of your CRM-supported marketing campaign. CRM systems will allow you to instantly create automatic responses to send to your prospective customers so that you can keep in touch with them and convert more of the responses that you receive into leads. Imagine sending automated monthly emails to your recurring customers encouraging them to refill their stock in the products you carry. Another benefit of implementing a CRM system is that you can also track your customer’s responses and categorize them so that they receive the best resources and sales personnel to help them in their decision to purchase your products.
Designing an effective follow-up system is just as important as your marketing campaign
Customized CRM Solutions for Your B2B eCommerce Business
At Clarity, we provide multi-dimensional CRM solutions that allow your team to customize and tailor the way that you market to your clients. With more information on client preferences, you can ensure that every marketing message that you send out will provide a solution to a common problem or appeal to your customers in the most effective way.
A critical part of our CRM solution is addressing the problems that businesses commonly face when designing and implementing an effective marketing strategy. With our CRM system implementation, your B2B eCommerce business will be well positioned to increase company sales through highly targeted marketing messages sent to segmented lists of your clients.
We also provide a wide range of other web design and web development tools to help your B2B eCommerce business become more efficient and productive from a management and operational standpoint. Oftentimes the best marketing campaigns involve a mixture of development work and systems implementation. Our web designers and business support team work closely with your internal teams to give you the opportunity to promote your brand and capture your audience’s attention in a state-of-the-art way. Before long, your business will see the effectiveness of communicating with your visitors electronically through much higher conversion rates.
Find out more about Clarity VenturesSee our Enterprise E-commerce Portfolio