Top Benefits of Integrating Your eCommerce and ERP


The benefits of ERP integration outweigh the investment costs and any development problems. Simply put, companies that integrate their eCommerce stores-marketplaces with their back-office ERP integration software enjoy enormous cost savings, higher conversion rates, shorter order cycles, streamlined administration and a host of other benefits. Back-office ERP integration enables powerful customer self-service features that generate great online experiences and improve and automate business processes.

The results of integration save money on everyday tasks while generating greater revenue. The U.S. B2B eCommerce market is growing at 12.1 percent per year, and in addition to tapping into this lucrative market, integrated B2B companies can easily sell their products across multiple channels including the marketplace platforms that sell products from multiple vendors. [1] Sales in B2B markets reached $7.7 trillion in 2017 while B2C companies only earned $2.3 trillion in sales. B2B companies can offer the same kind of experiences that B2C companies provide consumers if they want to get their fair share of sales in the ever-increasing B2B market.

B2B platforms are developing more and more options to sell their products, and these options strongly depend on the technical capabilities of the integrated platform. Integration offers personalization, strong customer service and automation from machine learning (ML) and artificial intelligence  capabilities. In one survey, B2B marketers ranked AI and ML as the most exciting new technologies. Both AI and ML depend heavily on integration. About 93 percent of those surveyed also recognized the need to invest in B2B eCommerce technology. [2]

Extraordinary Customer Service Requires Integration

B2B companies face more demanding buyers than they ever have. With today's tech-savvy buyers, customers expect conveniences such as the ability to access their full account histories, past invoices, product research and information about the product warranty, use and ratings. Some of the top customer benefits of back-office ERP integration include:

Better Online Experiences

  • The integration of back-office software enables customers to perform dozens of operations online such as getting accurate inventory figures in real-time. Customers can be automatically contacted when the products ship, and these buyers can track their shipments precisely.

Shipping Choices

  • Buyers can choose their own shipping strategies based on lower costs, faster deliveries and other criteria such as special handling. For complex split shipping to global addresses, integration provides automated management of the process of shipping to multiple addresses, and buyers can choose different shipping methods for different locations.

Pricing Management

  • Customers can get any valid price quotes from sales staff automatically when they order instead of needing to contact someone in customer service. Customers who qualify for lower pricing tiers will receive the correct prices when they meet the requirements when back-office software is fully integrated. Customers can also request special pricing terms, and an integrated system can offer more payment methods to accelerate invoice payments.

Automated Features

  • Integration enables many automated features that B2B customers love such as tax calculations from multiple tax jurisdictions, onsite currency conversions and custom catalogs based on the buyer's ordering habits.

Operating Efficiencies of eCommerce ERP Integration

There are two ways to make more money (net revenue)--reduce costs and increase sales. Fortunately, the benefits of ERP integration cover both those areas. Better customer service increases conversion rates, and companies can save considerably on operating expenses with a finely tuned sales platform. Revenue and COGs are both directly, positively affected by a well-integrated solution. Clarity’s done over 3,000 integrations over the past 13 years, and have witnessed these benefits at their clients, whether small, medium, large or at the enterprise level.

Automation Generates Savings in Every Administrative Area

Integration makes ERP software work in custom ways based on a given company's needs and the way it does or handles business processes. The efficiencies of automation and integration include:

Reduced Errors

  • Manual entry results in human error--transposing numbers is quite common. An integrated site can double-check figures for consistency and validate incoming data.

Streamlined Operations

  • Integration ensures that every department gets access to operating data in real-time to reduce delays, trigger ordering alerts and reduce labor costs. Paperwork is reduced because information is stored securely in company databases where everyone who needs the data can get the intelligence instantly in multiple formats.

No Need to make Duplicate Entries

  • eCommerce ERP integration automatically transfers information from the company's store or stores directly to the ERP software system and vice versa. This means automated orders, fulfillment, returns, real-time inventory updates, low stock alerts and a host of other benefits.

Fast Synchronization

  • Customer records are updated immediately, and if there is a cancellation, the inventory figures reflect the change immediately. There's no need to wait on confirmation paperwork.

Better Inventory Management

  • Integration compiles information from multiple online sales channels and brick-and-mortar stores to speed the reordering of products and supplies, update inventory levels, predict seasonal adjustments and track inventory in real-time to predict sales levels.

Global Sales and Steady Growth with Integration

No matter what business you're in, integrating your sales platform or back-office ERP is critical to stay competitive. Choosing a skilled developer can create a long-term partnership of collaboration and sustainable development. You can add features as your business grows when you develop a robust sales platform with a vigorous API layer for strong security. For a demo of Clarity Connect or Clarity eCommerce, give us a call and we’d be happy to discuss your integration project.



[1] B2B e-commerce Trends 2018 – Infographic With Statistics

[2] What is the state of B2B ecommerce in India?